29850 Gouesnou
France
ABM
Overview of the abm Project
Business sector | Wholesale/Retail - POS and weighing solutions |
Installed solution | |
Number of employees | 11 - 50 employees |
Number of licenses | 42 |
Year of integration | 2025 |
ERP Integrator | CAPTIVEA France, Europe - Odoo Partner |
| Odoo Link | ABM Ouest |
WHO IS ABM?
For nearly 50 years, ABM has been supporting professionals across Western France with point-of-sale and weighing solutions tailored to their specific industries.
A specialist in cash registers, touchscreen POS systems, weighing scales, surveillance cameras, and service robots, ABM also offers certified POS software (AFNOR and LNE) compliant with the regulations in effect since 2018.
With nearly half a century of hands-on experience, ABM brings its expertise to businesses across all sectors, helping clients carry out their projects with confidence.
THEIR NEEDS
ABM Ouest was looking for a centralized and scalable solution to better structure its commercial activity and strengthen customer follow-up. By implementing Odoo ERP, the company aimed to streamline contact management, optimize its sales and rental processes, automate marketing campaigns, and simplify the management of subscriptions and on-site services.
By choosing Captivea, ABM Ouest sought expert guidance to tailor Odoo to its business needs and improve efficiency across its entire commercial cycle.
THE PROPOSED SOLUTION
The first step of this project is to perform a complete analysis of the client's Odoo environment.
Analysis objectives
- To be reassured on the faisability
- Show that we understood their business
- To confirm a budget
- To know and confirm how we will do it
- Know the timeline
Analysis processes
- Business discovery
- Workshops By theme / group of people / domains
- Create the deliverables documents
- Present it
- Handle feedback
Odoo installed modules
Invoicing
Documents
Sign
Sales
Subscriptions
Rental
Manufacturing
Purchase
Discuss
Knowledge
Calendar
To-do
Email Marketing
Marketing Automation
HelpdeskHuman Resources
Employees
Customization
Odoo Studio
Benefits & Returns on investment
Time saving
- Centralized organization of financial documents
- Centralization of customer information
- Automation of quotes and invoices
- Automation of adjustments and subscription changes
- Automation of rental contracts
- Reduced manual tasks
- Automated scheduling of interventions
- Optimized order tracking
Productivity gain
- Faster transaction processing thanks to centralized financial information
- Enhanced opportunity tracking with more targeted actions to increase conversion rates
- Smoother order processing with real-time stock tracking
- Smoother and more organized planning of returns and maintenance
- Automation of multichannel marketing campaigns
- Efficient scheduling of interventions
Increase in sales
- Profitability optimization
- Analysis of sales performance
- Automation of quote management reducing errors and delays
- Optimized collection of subscriber data
- Maximization of equipment utilization
- Increased customer engagement through multichannel interactions
- Maximization of resources assigned to interventions