Customer reference
ABM
For almost 50 years, ABM has been supporting professionals across Western France with point-of-sale and weighing solutions tailored to their specific industries.
A specialist in cash registers, touchscreen POS systems, weighing scales, surveillance cameras and service robots, ABM also offers certified POS software (AFNOR and LNE) that complies with the regulations in force since 2018.
With nearly half a century of hands-on experience, ABM brings its expertise to businesses across all sectors, helping clients carry out their projects with confidence.
Industry
Location
Gouesnou, France
Implemented by
Case on Odoo
The context
Modernising POS and weighing operations with an integrated ERP
ABM is a wholesale and retail specialist in cash registers, touchscreen POS systems, weighing scales, surveillance cameras, service robots and certified POS software for professionals across Western France.
Before the project, ABM Ouest relied on processes and tools that did not fully support centralised contact management, efficient tracking of sales and rentals, or structured follow-up of subscriptions and on-site services, making it harder to maintain a consistent customer experience as the business grew.
For ABM Ouest, the key objective was to secure sustainable growth by better structuring its commercial operations, ensuring reliable customer follow-up, and gaining clear visibility over sales, rentals, subscriptions and interventions across the entire business.
Their needs
A single, scalable ERP to structure commercial operations and customer follow-up
ABM Ouest was looking for a centralised and scalable solution to better structure its commercial operations and strengthen customer follow-up.
- Centralise all customer and contact information in a single system.
- Streamline and automate sales and rental workflows from quotation to invoice.
- Simplify the management of subscriptions and on-site services while reducing manual tasks.
- Gain clear, consolidated visibility into commercial performance and customer follow-up.
The proposed solution
A comprehensive Odoo ERP environment tailored to sales, rentals and services
Captivea France implemented Odoo ERP for ABM Ouest, deploying a suite of integrated apps to centralise financial documents and customer information, automate quotations, invoices, subscription adjustments and rental contracts, and support smoother order tracking, planning of returns and maintenance, and multichannel marketing and service operations.
The first step of this project is to perform a complete analysis of the client's Odoo environment.
Analysis objectives
- To be reassured on the faisability
- Show that we understood their business
- To confirm a budget
- To know and confirm how we will do it
- Know the timeline
Analysis processes
- Business discovery
- Workshops By theme / group of people / domains
- Create the deliverables documents
- Present it
- Handle feedback
Odoo apps deployed
The Odoo suite on this project
All Odoo applications, activated at the pace of the client's needs.
Inventory & Manufacturing
Finance
Human Resources
Marketing
Technical
The results
Benefits & Returns on investment
What the client gained, day after day, once the solution went live.
Time saving
- Centralized organization of financial documents
- Generate quotes in a few clicks
- Quick sharing of documents
- Simplified supply management
- Automation of intervention schedules
Productivity gain
- Centralized management of leads and customers, increasing sales team efficiency
- Smoother order processing with real-time stock tracking
- Clear visualization of performance and key indicators
- Quick access to employee information
Increase in sales
- Improved client satisfaction through faster project delivery
- Better time management that helps allocate resources to the most profitable projects
- Identification of additional needs through ticket analysis
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