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French-speaking Marketing assistant

Antananarivo, Madagascar

Captivea, an international integrator of the Odoo ERP solution and a key player in digital transformation, is continuing its growth and strengthening its teams.

We are looking for a French-speaking Marketing Assistant who is passionate about B2B prospecting and multi-channel campaign management to support the acceleration of our Lead Generation efforts.

Your missions

Design, plan, and manage targeted prospecting campaigns by industry sector using email, LinkedIn, and cold calling channels.
Write, adapt, and test prospecting messages based on target profiles and field feedback.
Coordinate the implementation of multi-channel campaigns with relevant stakeholders (Web & Social Media Marketing Team, SDRs).

Track and analyze campaign performance (open rates, response rates, number of meetings, etc.) and suggest optimizations.

Ensure consistency and quality of the prospect experience across all channels.

Profile sought

Marketing background.
Solid experience (minimum 2 years) in managing B2B prospecting campaigns, ideally in a SaaS or IT environment.
Excellent writing skills in French, with the ability to adjust tone according to the target audience.

Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.

Team player and autonomous.

Full professional proficiency in French.

What We Offer

Position available immediately

Attractive salary based on profile and experiencee

Personalized onboarding upon arrival

Benefits: Lunch included Monday to Friday, monthly company events, etc.

Fast career growth opportunities in a rapidly expanding company