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French-speaking Marketing assistant

Antananarivo, Madagascar

Captivea, an international integrator of the Odoo ERP solution and a key player in digital transformation, is continuing its growth and strengthening its teams.

We are looking for a French-speaking Marketing Assistant who is passionate about B2B prospecting and multi-channel campaign management to support the acceleration of our Lead Generation efforts.

Your missions

Design, plan, and manage targeted prospecting campaigns by industry, using email, LinkedIn, and cold calling channels.
Write, adapt, and test prospecting messages based on target profiles and field feedback.
Coordinate the implementation of multichannel campaigns with stakeholders (Web & Social Media Marketing Team, SDRs).

Monitor and analyze campaign performance (open rates, response rates, number of meetings, etc.) and suggest optimizations.

Ensure consistency and quality of the prospect experience across all channels.

Profile sought

Marketing background.
Proven experience (minimum 2 years) in managing B2B prospecting campaigns, ideally in a SaaS or IT environment.
Excellent writing skills in French or English, with the ability to adjust tone according to the target audience.

Strong organizational skills, attention to detail, and ability to manage multiple campaigns at once.

Team player and autonomous.

Full professional proficiency in French.

Ce que nous offrons

Position available immediately

Attractive salary based on profile and experience

Personalized onboarding upon arrival

Benefits: Lunch provided Monday to Friday, monthly company events, etc.

Fast career growth opportunities in a rapidly growing company