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gerente de marketing con experiencia

Antananarivo, Madagascar

Captivea es una empresa internacional especializada en la integración de soluciones ERP de Odoo. Apoyamos a las empresas en su transformación digital mediante proyectos innovadores adaptados a sus necesidades. 

Como parte de nuestro crecimiento, estamos buscando un Gerente de Marketing con experiencia que sea organizado, receptivo y se sienta cómodo en un entorno tecnológico.

Responsabilidades principales

1. Contribute to the development and execution of the group’s international marketing strategy
- Conduct market research and sector analysis
- Define and key messages for each of our target audiences
- Help build the marketing action plan and ensure its proper execution
2. Oversee content creation and validation
- Ensure message consistency and tone across all materials.
- Review and approve content in both English and French before publication
- Monitor the visual quality of graphic materials: clarity, alignment, font choices, and brand-guideline compliance
3. Manage marketing projects
- Oversee digital projects and communication campaigns
- Plan and manage events (trade shows, etc.)
- Coordinate with external service providers
- Measure the effectiveness of marketing actions and suggest improvement areas

Perfil

Experience: Minimum 5 years in marketing, including 3 years in a Marketing Manager position
Languages: excellent command of both French and English, written and spoken
Strong digital and IT skills (marketing automation tools, etc.)

Strong interest in technology and digital innovation

cualidades personales

Reactive, detail-oriented, creative, and organized
Ability to structure marketing strategies and craft relevant, targeted messages
Strong attention to detail and a good eye for visual harmony

Activos adicionales:

- Experience or skills in graphic design (Canva, Figma, Photoshop, Illustrator, InDesign, etc.)

- Solid marketing culture and analytical mindset

- Espíritu de equipo, autonomía y curiosidad por las nuevas tendencias digitales.

Lo que ofrecemos

Paquete salarial atractivo + bonificación

Ambiente de trabajo agradable

Comidas ofrecidas