Captivea, an international Odoo ERP integrator and a key player in digital transformation, continues its growth and is strengthening its teams.
We are looking for a French- or English-speaking Campaign Manager who is passionate about B2B prospecting and managing multi-channel campaigns to support the acceleration of our LeadGen strategy.
Your responsibilities |
| Design, plan, and manage targeted prospecting campaigns by industry, using email, LinkedIn, and cold calling channels. |
| Write and adjust prospecting messages according to target profiles, and test different versions to see which one works best. |
| Coordinate the implementation of multichannel campaigns with stakeholders (Web & Social Media Marketing Team, SDRs). |
Monitor and analyze campaign performance (open rates, response rates, number of meetings, etc.) and suggest optimizations. |
Ensure consistency and quality of the prospect experience across all channels. |
Profile |
| Background in Marketing. |
| Proven experience (minimum 2 years) in managing B2B prospecting campaigns, ideally in a SaaS or IT environment. |
| Excellent writing skills in French or English, with the ability to adjust tone according to the target audience. |
Proficiency with marketing automation tools, Odoo CRM, Marketing Automation, and prospecting platforms (Sales Navigator, Waalaxy, etc.) |
Strong organizational skills, attention to detail, and ability to manage multiple campaigns at once. |
Team spirit and autonomy. |
Full professional proficiency in French or English. |