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Customer reference

LE MARTIN PECHEUR

Société spécialisée dans la collecte et l'exportation de produits de la mer, dont le siège ou les activités de collecte sont notamment implantés à Fort-Dauphin (Tôlanaro). L'entreprise est un acteur majeur de l'industrie langoustière du sud-est du pays. Elle possède également des comptoirs de vente de fruits de mer surgelés.

Industry

Agriculture

Location

TOLAGNARO, Madagascar

The context

From fragmented tools to a tailored ERP for lobster collection

LE MARTIN PECHEUR is a major seafood exporter based in TOLAGNARO, Madagascar, specializing in lobster collection and export as well as operating frozen seafood retail counters.

Before the project, the company relied on standard processes and disparate tools that did not reflect the specific steps of its lobster collection activities, making it difficult to track collectors, reconcile payments, and connect operational data with Accounting, Sales, Inventory, and Purchase.

The stakes were to secure reliable, real-time visibility on lobster collections and purchases, ensure accurate and traceable payments to collectors, and strengthen decision-making and profitability in a highly seasonal and competitive seafood export market.

Their needs

Digitizing a unique lobster collection workflow in Odoo

Le Martin Pêcheur avait besoin d'une solution Odoo fortement personnalisée pour gérer son processus unique de collecte de langoustines, incluant le suivi des collecteurs, la facturation automatique à la réception des collectes, et le rapprochement des relevés de caisse, allant bien au-delà des fonctionnalités standards de Comptabilité, Ventes, Inventaire et Achats.

  • End-to-end digital management of the lobster collection process, from receipt to export.
  • Reliable tracking of each collector and the quantities purchased from them.
  • Automatic invoicing and cash statement reconciliation directly from collection receipts.
  • Extended Odoo standard modules to reflect the company’s specific seafood and lobster business rules.

The proposed solution

A thorough Odoo analysis to prepare a tailored seafood export ERP

The first phase focused on a complete analysis of LE MARTIN PECHEUR’s Odoo environment through business discovery and themed workshops with different teams and domains. This work produced detailed deliverable documents, clarified feasibility, confirmed the budget and implementation approach, defined the roadmap and timeline, and prepared a highly customized Odoo setup around Inventory, Purchase, Accounting, and Sales to support the specific lobster collection workflow.

La première étape de ce projet consiste à effectuer une analyse complète de l'environnement Odoo du client.

Objectifs d'analyse

  • Être rassuré sur la faisabilité
  • Montrer que nous comprenons leur activité
  • Confirmer un budget
  • Savoir et confirmer comment nous allons procéder
  • Connaître le planning prévisionnel

Processus d'analyse

  1. Découverte de l'entreprise
  2. Ateliers par thème / groupe de personnes / domaines
  3. Créer les documents relatifs aux livrables
  4. Présenter le rapport d'analyse
  5. Prendre en considération les feedbacks

Odoo apps deployed

The Odoo suite on this project

All Odoo applications, activated at the pace of the client's needs.

Sales & CRM

Inventory & Manufacturing

Finance

The results

AVANTAGES & RETOURS SUR INVESTISSEMENTS

What the client gained, day after day, once the solution went live.

Gain de temps

  • Centralized organization of financial documents
  • Generate quotes in a few clicks
  • Quick sharing of documents
  • Simplified supply management
  • Automation of intervention schedules

Gain de productivité

  • Centralized management of leads and customers, increasing sales team efficiency
  • Smoother order processing with real-time stock tracking
  • Clear visualization of performance and key indicators
  • Quick access to employee information

Augmentation des ventes

  • Improved client satisfaction through faster project delivery
  • Better time management that helps allocate resources to the most profitable projects
  • Identification of additional needs through ticket analysis

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