Customer reference
LE MARTIN PECHEUR
A company specialized in the collection and export of seafood products, with its headquarters and collection operations notably based in Fort-Dauphin (Tôlanaro). The company is a major player in the lobster industry in the southeastern region of the country. It also operates frozen seafood retail counters.
Industry
Location
TOLAGNARO, Madagascar
The context
From fragmented tools to a tailored ERP for lobster collection
LE MARTIN PECHEUR is a major seafood exporter based in TOLAGNARO, Madagascar, specializing in lobster collection and export as well as operating frozen seafood retail counters.
Before the project, the company relied on standard processes and disparate tools that did not reflect the specific steps of its lobster collection activities, making it difficult to track collectors, reconcile payments, and connect operational data with Accounting, Sales, Inventory, and Purchase.
The stakes were to secure reliable, real-time visibility on lobster collections and purchases, ensure accurate and traceable payments to collectors, and strengthen decision-making and profitability in a highly seasonal and competitive seafood export market.
Their needs
Digitizing a unique lobster collection workflow in Odoo
Le Martin Pêcheur needed a highly customized Odoo solution to manage its unique lobster collection workflow, including collector tracking, automatic invoicing upon collection receipt, and cash statement reconciliation, going well beyond standard Accounting, Sales, Inventory, and Purchase functionality.
- End-to-end digital management of the lobster collection process, from receipt to export.
- Reliable tracking of each collector and the quantities purchased from them.
- Automatic invoicing and cash statement reconciliation directly from collection receipts.
- Extended Odoo standard modules to reflect the company’s specific seafood and lobster business rules.
The proposed solution
A thorough Odoo analysis to prepare a tailored seafood export ERP
The first phase focused on a complete analysis of LE MARTIN PECHEUR’s Odoo environment through business discovery and themed workshops with different teams and domains. This work produced detailed deliverable documents, clarified feasibility, confirmed the budget and implementation approach, defined the roadmap and timeline, and prepared a highly customized Odoo setup around Inventory, Purchase, Accounting, and Sales to support the specific lobster collection workflow.
The first step of this project is to perform a complete analysis of the client's Odoo environment.
Analysis objectives
- To be reassured on the faisability
- Show that we understood their business
- To confirm a budget
- To know and confirm how we will do it
- Know the timeline
Analysis processes
- Business discovery
- Workshops By theme / group of people / domains
- Create the deliverables documents
- Present it
- Handle feedback
Odoo apps deployed
The Odoo suite on this project
All Odoo applications, activated at the pace of the client's needs.
Sales & CRM
Finance
The results
Benefits & Returns on investment
What the client gained, day after day, once the solution went live.
Time saving
- Centralized organization of financial documents
- Generate quotes in a few clicks
- Quick sharing of documents
- Simplified supply management
- Automation of intervention schedules
Productivity gain
- Centralized management of leads and customers, increasing sales team efficiency
- Smoother order processing with real-time stock tracking
- Clear visualization of performance and key indicators
- Quick access to employee information
Increase in sales
- Improved client satisfaction through faster project delivery
- Better time management that helps allocate resources to the most profitable projects
- Identification of additional needs through ticket analysis
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