Insights

A CRM or commercial indicator is an aggregate of mainly commercial data that provides information on a situation at a given time. There are different types of commercial indicators: quantitative, qualitative, global, specific, business, generic, and/or customized. As great as they are, some still think that CRM indicators are useless. We attribute this notion to a lack of understanding on this subject. In this blog post, we will explain how great CRM indicators can be. Demonstrating how they become the best allies of your teams' business performance and serve your overall business strategy.

As a sales manager, you know what your role entails take a leading role in the company: you develop the sales strategy and manage the sales force to develop revenue. But you also have your team of sales managers and sales representatives, and to reach your goals, they must be on the same page. But how do you make sure that they are? Do you really know what your sales representatives are doing? In this blog post, we cover a few elements to help you determine if your sales team is on track.

It's a Saturday like every other, you decide to go play golf with your friend Bryan. Like you, Bryan is a sales manager for a large SME with about 700 employees. But as you approach the 4th hole, Bryan asks you for your opinion on Salesforce, the CRM software he wants to deploy in his company. What if you tell him the truth? It's not that you have nothing against Salesforce. Honestly, it's a very good solution for an SME. But it's like everything else: before making such an engaging decision, it's worth taking a closer look. How will he respond? Read this post to find out.

The acquisition of a company is a big step exciting challenge for an entrepreneur, but one that is very risky. You must know the IS of the acquired company just as you should know the state of every other part of the company. A company's information system is a core part of it's operation. There's a good chance that it may be out of date. In this blog post, we give you reason to consider digital transformation for you acquired business's IS system. and how this modernization can lead to increased performance gains up to 40%.

Odoo is a leader in the ERP market today among SAP, Oracle, Ms Dynamics, NetSuite. Recently in Belgium, Odoo 12 was presented with all new features and applications. Captivea attended the event as it was a great opportunity to discover more about Odoo. Document Management, IoT, new dashboard features, multiple websites, new SEO features, lead Generation and more, here is an overview of what Odoo is and some brief highlights to the event!

Your CRM solution allows you to manage relationships with your customers, prospective customers, and to track all your interactions with them. Odoo is a complete, highly modular product, and therefore, naturally comes with a CRM solution. Nevertheless, some businesses have their own customer relationship management software in parallel with their ERP software. While there is no longer any doubt that ERP and CRM complement each other, success in achieving this remains a strategic question for businesses and requires a well-structured organization. We explore the subject in this blog post.

In an era where data governance policies are ubiquitous, IT departments are on the front line. How can you effectively manage a data management policy with schedules that are often overloaded? We recommend the Odoo ERP. It fundamentally changes the company processes that are in place and employees' working habits. Odoo even makes it both simple and possible to combat shadow IT while streamlining your organization. To learn more about how Odoo makes IT a breeze read the entire blog. With Odoo, sprawling IT systems have never been further away!

There are a lot of ideas floating out there. is the Odoo ERP strictly for SMES? Can you get Odoo for free? Does Odoo hold up well against other ERP software like SAP, Dynamics 365 and Salesforce? Does Odoo offer high-quality support? Is Odoo a flexible system, or is it a generic out the box solution? Odoo is an open-source ERP that is designed to provide a complete, professional, and easy-to-use solution for businesses of all sizes and industries. In this blog post, we will address some of the misconceptions surrounding the Odoo open-source ERP software and its usage.

You are an excellent gifted and enthusiastic CTO or CIO who now has to work with your sales manager, Richard! This may sound like a challenge but if you just take the lead and listen to what Richard really needs you will be in a good position. Figure out his stakes, the way he works, and what it is he wants to improve. You'll be able to make him realize that there are other alternatives to Salesforce. In this blog post, we break down some key points so that you too can make your sales manager happy!