Insights | Captivea

24 Articles

Sales & CRM Team ×

Et si votre site web travaillait pour vous pendant que vous dormez ?

Captivea France, Raphael Moles

Et si votre site web travaillait pour vous pendant que vous dormez ?

Un cas concret pour commencer : 4 heures, puis 3 minutes Une entreprise — qu'elle vende des produits, des services ou qu'elle distribue en gros — recevait ses demandes de devis et de renseignements vi...

Marketing & Communications Team Sales & CRM Team Web & Marketing

9 sept. 2026

ERP et CRM : la combinaison gagnante pour votre entreprise

Unifiez vos données pour reprendre le contrôle de votre activités Centralisez vos informations avec un système ERP-CRM intégré Quand les données sont éclatées, la gestion devient arbitraire. Quand ell...

ERP & Odoo Executive Team Sales & CRM Team

23 avr. 2026

Tendances CRM 2024 : Comment l'IA, les données et les CDP façonnent la stratégie décisionnelle

Francois Coudreau

Tendances CRM 2024 : Comment l'IA, les données et les CDP façonnent la stratégie décisionnelle

Les tendances du CRM pour l'année 2024 sont sur le point de redéfinir la manière dont les entreprises interagissent avec leurs clients. Au cœur de cette transformation se trouvent trois éléments clés ...

Artificial Intelligence Executive Team Sales & CRM Team

23 mai 2024

Odoo pour les e-commerçants : boostez vos ventes et automatisez vos processus

Francois Coudreau

Odoo pour les e-commerçants : boostez vos ventes et automatisez vos processus

La gestion d'une entreprise e-commerce implique une multitude de processus complexes, allant de la gestion des stocks à la satisfaction client. Sans un système intégré efficace, ces processus peuvent ...

ERP & Odoo Retail & point of sale Industry Sales & CRM Team Web & Marketing

8 mai 2024

ODOO : Automatiser les emails augmente la relation client

Captivea France

ODOO : Automatiser les emails augmente la relation client

As more and more companies digitize their operations the customer relations industry has evolved accordingly. For companies lagging behind in new digitization trends, e-mail automation software can bring a would of new benefits and savings. It is estimated that in France, an executive receives an average of 88 messages per day, spending the equivalent of more than 5 hours per day on their email. Not only is email time-consuming, but if not optimized your company stands to lose leverage on a key tool in strengthening customer relationships.

ERP & Odoo Marketing & Communications Team Sales & CRM Team

23 juin 2021

Le CRM dans les PME et ETI : l'état actuel

Captivea USA, Joshuah Rodery

Le CRM dans les PME et ETI : l'état actuel

Surprisingly, only 27% of SMEs and ETIs (intermediate-sized enterprises) are equipped with CRM. There is great awareness of all the ways in which a CRM system can benefit a company. So then why is it that there is such a small number of these companies that have adopted CRM software. What is holding them back? There are actually a few obstacles, but they can be overcome. In this blog post, we will cover some of the benefits of CRM software, as well as some of the obstacles that companies may have that prevent them from using it.

Sales & CRM Team

15 juil. 2020

Le CRM idéal : quels avantages directs peut-il apporter au développement de votre entreprise ?

Captivea USA, Cesar Lanchipa

Le CRM idéal : quels avantages directs peut-il apporter au développement de votre entreprise ?

It can be argued that the sales manager's best tool is not his dedicated sales tool, but rather the CRM. But the CRM has to be able to fit your specific needs and existing Information System (IS). It needs to be scalable for growth and flexible enough in order to keep up with the changes in your business as well as your industry. The proper CRM can improve your business and is pretty much necessary for great sales professionals. Read this entire blog to find out all the components of an ideal CRM system.

Sales & CRM Team

13 juil. 2020

CRM : L'outil principal pour la gestion de la réussite client

Captivea USA, Sébastien RISS

CRM : L'outil principal pour la gestion de la réussite client

Up until a few years ago, there was no such thing as a Customer Success Manager. But now they are becoming more prevalent and for a good reason: the companies of today now understand that it is no longer only products and markets that are at the core of a good business strategy, but also customers and their needs. Company longevity includes building customer loyalty and creating a strong relationship with them and this is where a Customer Success Manager comes into play. In this blog, we will talk about what a Customer Success Manager is and how they work.

Sales & CRM Team

24 juin 2020

Génération de leads Odoo : Odoo gère tout

Captivea USA, Sébastien RISS

Génération de leads Odoo : Odoo gère tout

The Odoo open-source ERP is like a marketing dream come true. Imagine a software that helped you acquire leads, send them through a predefined journey and convert them into customers all within one software. With automated marketing capabilities, the Odoo marketing rivals other softwares like HubSpot and Marketo. The advantage of Odoo is its interconnectivity with the rest of the Odoo application suite. Odoo offers the most complete solution capable of fulfilling multiple business needs. To learn more, read the entire blog.

ERP & Odoo Sales & CRM Team Web & Marketing

14 avr. 2020

CRM : Réalisez une vision client à 360° avec Odoo

Captivea USA, Sébastien RISS

CRM : Réalisez une vision client à 360° avec Odoo

Is a standalone CRM enough? Are you lacking the visibility you desire for your company operations? In this blog post, we discuss Odoo's built-in customer relationship management (CRM) module and how can be used for enhanced visibility of your customers and company. It is often asserted that ERP and CRM systems have little to no interconnectivity, but with Odoo, the contrary is true. With a built-in CRM, information flows freely and efficiently throughout the rest of the ERP's app suite. The Odoo CRM module can easily be connected to other operations such as sales and accounting. This connectivity ultimately allows for greater work speed and efficiency in the workspace.

ERP & Odoo Sales & CRM Team

14 avr. 2020

Marketing : comment améliorer la conversion des leads avec Odoo ERP

Captivea USA, Sébastien RISS

Marketing : comment améliorer la conversion des leads avec Odoo ERP

This blog post is all about how Odoo can help you get the most of your marketing activities. When it comes to marketing the Odoo ERP is specifically built with lead conversion in mind. The Odoo ERP offers you a centralized solution for all your marketing needs and gives the elevated level of reliability and consistency that you are looking for in your operations. In Odoo, marketing tools are grouped together to enhance efficiency. Odoo's interconnectivity between its app suite makes it easy to navigate through your customer management, marketing, and sales and ultimately improve your lead conversion rate.

ERP & Odoo Marketing & Communications Team Sales & CRM Team

9 avr. 2020

Et si vous pouviez vous passer de votre CRM ?

Captivea USA, Desi Csorba

Et si vous pouviez vous passer de votre CRM ?

CRM software has built a great reputation over the years. And while customer management is integral to any business, is it as efficient as a more complete solution such as an ERP. Now if your business is completely user-centric, you may not need anything more than CRM, but if you need other features like inventory management or accounting you may want to ditch the dedicated CRM for a more complete solution like the Odoo ERP. It could even that argued that a CRM integrated ERP gives more customer insight than a stand-alone CRM. So, maybe you can do without your CRM?

Sales & CRM Team

14 janv. 2020

1
2