Business means customers and customers mean data. Let's face it, you can't go far without a CRM software in your company. Not if you want to effectively manage your companies sales team performance. There is no debate on whether or not the software is needed, however, there is room for debate when it comes to choosing the software (that is until you use Odoo of course). The choice is further complicated by the number of options available on the market. In this article, we discuss some CRMs currently available on the market to help your company choose the right CRM.

Due to this year's events, Odoo will be hosting their flagship event "Odoo Experience 2020" online. The free to register online event will offer a great opportunity for attendees to learn, connect and enjoy themselves. The event will feature over 200 talks, 60 exhibitors and endless opportunities to connect with the members of the huge Odoo community. Captivea will be attending the event as a premium sponsor partner. We will have a virtual booth and we hope to connect with you during the event. It also brings us much excitement to be able to announce our nomination for Best Partner North America!

Pandemic, quarantine, economic crisis and SMEs in danger. What options do they have to survive through all of this? In this blog post, we cover some approaches SMEs must take in order to maneuver the risky and changing environment that COVID-19 has forced us into. inside we cover the need for improved business comprehension and mobility, increased operations efficiency, virtual business management, and prioritized business digitization. It is up to business owners to devise a strategic plan that allows the integration of their processes into centralized systems that can help optimize their operations for current circumstances and beyond.

Why choose a US-based integrator? We know how tempting it may be, offshore integrators are less expensive, but are they really worth it? The time difference, the language barrier and the delays that may come with them offset the cost and end up costing you more in the end. This why we here at Captivea suggest choosing a US-based integrator. This way you can be more confident in your ERP implementation project, especially if you are a business operator in the US. Before you make the decision be sure to read this blog post.

The number of CRM tools available on the market can make choosing one difficult. CRM tools or software can be classified into two major families: dedicated CRMs and CRM modules. Your choice will depend on the size of your organization, your IS system, the features most essential to your organization and how you wish to use them. In this blog post, we break down the two different types of CRM variants so that you can make the choice that'll fit your needs best. Which one will you choose to deploy in your company? The choice is yours.

COVID-19 has shaken up many industries and for some their operations were moved to being remote. One change that does not seem to be going away anytime soon. Indeed working for home has become the new normal in some industries. Businesses both big and small have had to make adjustments to continue their operations remotely or onsite with certain limitations, the transition to remote work was easier for some businesses than others. Those still making or looking to make a transition, you will be pleased to know that Odoo has many apps that can help overcome all your work from home challenges while promoting collaboration and ultimately improved efficiency and increased productivity.

Industry 4.0 and IoT are transforming the manufacturing sector, but the need to improve quality is what is driving competitive innovation and the change is already underway. There are several key efforts to look out for and end-users looking for a solution, engineering companies designing IoT projects, and technology providers in the IoT ecosystem should be well aware of these core components while avoiding closed solutions that provide all of these blocks using private technologies. A selection that generally compromises the evolution and maintenance of the project over time. In the case of the Odoo platform, it has been designed to be open so that it can be easily integrated with third-party systems and so that external developers can extend and make use of the platform's functionalities.

Surprisingly, only 27% of SMEs and ETIs (intermediate-sized enterprises) are equipped with CRM. There is great awareness of all the ways in which a CRM system can benefit a company. So then why is it that there is such a small number of these companies that have adopted CRM software. What is holding them back? There are actually a few obstacles, but they can be overcome. In this blog post, we will cover some of the benefits of CRM software, as well as some of the obstacles that companies may have that prevent them from using it.

It can be argued that the sales manager's best tool is not his dedicated sales tool, but rather the CRM. But the CRM has to be able to fit your specific needs and existing Information System (IS). It needs to be scalable for growth and flexible enough in order to keep up with the changes in your business as well as your industry. The proper CRM can improve your business and is pretty much necessary for great sales professionals. Read this entire blog to find out all the components of an ideal CRM system.

Up until a few years ago, there was no such thing as a Customer Success Manager. But now they are becoming more prevalent and for a good reason: the companies of today now understand that it is no longer only products and markets that are at the core of a good business strategy, but also customers and their needs. Company longevity includes building customer loyalty and creating a strong relationship with them and this is where a Customer Success Manager comes into play. In this blog, we will talk about what a Customer Success Manager is and how they work.

Here at Captivea we understand how important successful software deployment is for your company. Failure to properly carry out any one stage of deployment can have costly consequences down the road. Whether it’s a new deployment, redesign, or upgrade we have opted to handle our Odoo projects in a three-phased agile method that prioritizes what your company needs the most to avoid common software deployment pitfalls. In this blog post, we will cover each of these phases which include; project definition workshops, a sprint structured Implementation and deployment and production start-up supported with patches for a quick return on investment.

On your path to becoming a part of the millions who have deployed Odoo in their company, you may come across this question. Who do I call? You can go with your existing IT service provider. You already have an established relationship with them and know exactly how they work, so why not? Or you can opt for an Odoo partner. No, you don't know them yet, you'd have to rebuild a relationship with yet another service provider. And best of all, they specialize in odor. Which one should you go with? Find out in this article.