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Customer reference

Shopina Tech

Shopina Tech est une chaîne de magasins spécialisée dans la vente de smartphones, téléphones et accessoires ainsi que de produits high tech. L'enseigne dispose de boutiques situées à Antananarivo et à Tamatave.

Industry

En gros/au détail

Location

Antananarivo, Madagascar

Implemented by

The context

Multi-store high-tech retail, one centralized ERP

Shopina Tech is a retail chain specializing in the sale of smartphones, phones, accessories, and other hightech products, with several stores located in Antananarivo and Tamatave.

Before the project, each Shopina Tech point of sale operated with limited integration between sales, inventory, payroll, and accounting, which made it difficult to centralize information, efficiently manage a large high-tech product catalog, and maintain consistent customer service across all stores.

The stakes for Shopina Tech were to efficiently manage multiple high-tech retail stores, gain real-time visibility on inventory and financials, support loyalty and promotional strategies, and improve the overall customer experience while reducing manual workload for their teams.

Their needs

A unified, multi-store retail system built on Odoo

Shopina Tech wanted a multi-store retail solution that would connect all their points of sale with advanced POS features and full back-office management, so that they could centralize their operations and better serve their customers.

  • Implement a multi-store retail solution for several points of sale in Tanà, Tamatave, and Terre Rouge.
  • Equip the POS with advanced features such as loyalty programs, gift cards, and promotions.
  • Ensure complete management of inventory, payroll, and accounting within the same system.
  • Centralize the high-tech product catalog and customer contacts to optimize sales and customer service.

The proposed solution

An Odoo ERP rollout based on in-depth analysis and workshops

The project began with a complete analysis of Shopina Tech’s Odoo environment through business discovery and themed workshops, leading to clear deliverables and a validated roadmap. CAPTIVEA then deployed Odoo ERP with the Employees, Time Off, Payroll, Accounting, Sales, and Inventory apps to connect HR, finance, sales, and supply chain, automate key transactions, and provide real-time data for better operational and commercial decisions.

La première étape de ce projet consiste à effectuer une analyse complète de l'environnement Odoo du client.

Objectifs d'analyse

  • Être rassuré sur la faisabilité
  • Montrer que nous comprenons leur activité
  • Confirmer un budget
  • Savoir et confirmer comment nous allons procéder
  • Connaître le planning prévisionnel

Processus d'analyse

  1. Découverte de l'entreprise
  2. Ateliers par thème / groupe de personnes / domaines
  3. Créer les documents relatifs aux livrables
  4. Présenter le rapport d'analyse
  5. Prendre en considération les feedbacks

Odoo apps deployed

The Odoo suite on this project

All Odoo applications, activated at the pace of the client's needs.

Sales & CRM

Inventory & Manufacturing

Finance

Ressources Humaines

The results

AVANTAGES & RETOURS SUR INVESTISSEMENTS

What the client gained, day after day, once the solution went live.

Gain de temps

  • Centralized organization of financial documents
  • Generate quotes in a few clicks
  • Quick sharing of documents
  • Simplified supply management
  • Automation of intervention schedules

Gain de productivité

  • Centralized management of leads and customers, increasing sales team efficiency
  • Smoother order processing with real-time stock tracking
  • Clear visualization of performance and key indicators
  • Quick access to employee information

Augmentation des ventes

  • Improved client satisfaction through faster project delivery
  • Better time management that helps allocate resources to the most profitable projects
  • Identification of additional needs through ticket analysis

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