Insights

Perspectives on ERP, data, AI and digital strategy

Madagascar local products: your export journey starts with a website

Francois Coudreau

Madagascar local products: your export journey starts with a website

Why do your products deserve better than word of mouth? From vanilla to other local products, Madagascar has resources whose reputation extends far beyond its borders. As the world’s leading producer ...

Captivea Madagascar Distribution & logistics Industry Marketing & Communications Team Web & Marketing

3 sept. 2026

Agriculture: How can you ensure product traceability without being held back by logistics challenges?

Francois Coudreau

Agriculture: How can you ensure product traceability without being held back by logistics challenges?

Preserve the origin of every batch despite logistics disruptions When a truck carrying raw materials is stranded for days on a damaged road, the problem goes far beyond a delayed delivery. In many cas...

Distribution & logistics Industry ERP & Odoo Manufacturing Industry Supply chain & distribution Team

28 août 2026

Madagascar tourism: AI Solutions empowering your business and team

Captivea USA, Sébastien RISS

Madagascar tourism: AI Solutions empowering your business and team

Maximize revenue with automated dynamic pricing You experience it every year: demand is never evenly distributed. Whale-watching season in Sainte-Marie from July through September, lemur-viewing peaks...

Artificial Intelligence Captivea Madagascar Executive Team Services Industry

20 août 2026

Freight Forwarder Management: Centralize your freight forwarding operations in Odoo

Captivea France, Côme MOYNE

Freight Forwarder Management: Centralize your freight forwarding operations in Odoo

Ocean, air, road: One unified 10-step workflow. A customer calls to check the status of a container. You open one file to track the shipment route, another to review profitability, and a third to find ...

Distribution & logistics Industry ERP & Odoo Supply chain & distribution Team

14 août 2026

The firefighter CEO syndrome: why you're putting out fires instead of running your business

Captivea France, Raphael Moles

The firefighter CEO syndrome: why you're putting out fires instead of running your business

Monday 7:30 AM: the reality nobody talks about Your inbox as a battlefield Before you've had your first coffee, you're already behind. An unhappy client. A vendor following up. A team waiting on your ...

Executive Team

4 août 2026

The 5 signs your business has outgrown its ERP

Captivea France, Côme MOYNE

The 5 signs your business has outgrown its ERP

Your ERP hasn't aged. You've grown. When the tool becomes an invisible brake An ERP that no longer fits doesn't break down. It just slows you down. Teams develop workaround habits. Data gets exported ...

ERP & Odoo Executive Team

30 juill. 2026

Top 10 AI use cases in ERP systems in 2026

Captivea France, Côme MOYNE

Top 10 AI use cases in ERP systems in 2026

Why integrating AI into ERP has become strategic The evolution of ERP systems toward intelligent platforms For a long time, ERP systems were primarily used to structure and centralize data. In other w...

Artificial Intelligence ERP & Odoo

17 juill. 2026

4 signs your business needs a website, not just a Facebook page

Francois Coudreau

4 signs your business needs a website, not just a Facebook page

Sign #1: You keep reposting the same type of content New product, updated pricing, fresh inventory—every change means creating another Facebook post. Yesterday’s post quickly gets pushed down by newer...

Marketing & Communications Team Web & Marketing

10 juill. 2026

The 5 most common myths about AI in business

AI myth #1: “AI will replace humans” Where does the fear of replacement come from ? This fear largely stems from past technological shifts, where certain innovations did indeed make some jobs obsolete...

Artificial Intelligence

23 juin 2026

Your SaaS stack is costing you more than you think

Captivea France, Raphael Moles

Your SaaS stack is costing you more than you think

You’ve stacked the right tools… but they don’t work together At first, everything makes sense. Then new tools get added, workflows accelerate, and what once worked becomes increasingly difficult to ma...

IT & Technology Team

8 juin 2026

Tourism & hospitality in Madagascar: How ERP and BI turn reservation management into a growth strategy?

Francois Coudreau

Tourism & hospitality in Madagascar: How ERP and BI turn reservation management into a growth strategy?

From quote request to invoicing: Centralize the entire tourism customer journeY A request comes in through your website. A client is looking for a tour in the South, including transfers, a guide, and ...

Business Intelligence Captivea Madagascar ERP & Odoo Executive Team Services Industry

4 juin 2026

Why aligning your ERP, website, and data fundamentally transforms the customer experience?

Captivea USA, Sébastien RISS

Why aligning your ERP, website, and data fundamentally transforms the customer experience?

Where the experience truly happens Do you think everything happens on your website or interface? In reality, it starts much earlier. Behind every interaction, your data, your integrated ERP, and your ...

Customer Service Team ERP & Odoo Marketing & Communications Team Web & Marketing

28 mai 2026

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