Customer reference
Magasin Zazakely
Magasin Zazakely is a retail brand based in Madagascar, specializing in products for babies, children, and expectant mothers. The store offers a carefully selected range designed to support families at every stage: clothing, accessories, and essential items for young children and new parents.
Industry
Location
Antananarivo, Madagascar
Implemented by
Case on Odoo
The context
Centralizing a growing baby and maternity retail business
Magasin Zazakely is a retail brand based in Madagascar, specializing in products for babies, children, and expectant mothers, offering a curated range of clothing, accessories and essential items for young children and new parents.
Before the project, the main store had to manage sales, stock and administration with processes that were not fully centralized, making it harder to track sales performance by salesperson and to obtain reliable, consolidated information for day-to-day decisions.
The stakes for Magasin Zazakely were to secure smoother day-to-day operations, gain reliable visibility over sales and inventory, and ensure that the growth of its baby and maternity retail activity could be supported by a robust, scalable management system.
Their needs
A single Odoo ERP to support store management and growth
Magasin Zazakely wanted to benefit from Captivea’s expertise in deploying Odoo ERP and receive personalized support to implement a solution that would centralize management across its point of sale and provide precise tracking of store activity.
- Centralize and streamline the management of the main store.
- Track sales with precise monitoring by each salesperson.
- Set up a centralized administration for day-to-day operations.
- Benefit from personalized support to successfully deploy Odoo ERP across the point of sale.
The proposed solution
A phased Odoo ERP rollout starting with an in-depth analysis
Captivea Madagascar began by performing a complete analysis of Magasin Zazakely’s Odoo environment, with business discovery and themed workshops to understand their processes, create detailed deliverable documents, present them, and handle feedback. On this foundation, Odoo ERP was deployed with the Accounting, Employees, Sales, Point of Sale and Inventory applications to centralize financial and accounting data, manage staff, streamline sales and in-store operations, and ensure real-time inventory visibility.
The first step of this project is to perform a complete analysis of the client's Odoo environment.
Analysis objectives
- To be reassured on the faisability
- Show that we understood their business
- To confirm a budget
- To know and confirm how we will do it
- Know the timeline
Analysis processes
- Business discovery
- Workshops By theme / group of people / domains
- Create the deliverables documents
- Present it
- Handle feedback
Odoo apps deployed
The Odoo suite on this project
All Odoo applications, activated at the pace of the client's needs.
Sales & CRM
Inventory & Manufacturing
Finance
Human Resources
The results
Benefits & Returns on investment
What the client gained, day after day, once the solution went live.
Time saving
- Centralized organization of financial documents
- Generate quotes in a few clicks
- Quick sharing of documents
- Simplified supply management
- Automation of intervention schedules
Productivity gain
- Centralized management of leads and customers, increasing sales team efficiency
- Smoother order processing with real-time stock tracking
- Clear visualization of performance and key indicators
- Quick access to employee information
Increase in sales
- Improved client satisfaction through faster project delivery
- Better time management that helps allocate resources to the most profitable projects
- Identification of additional needs through ticket analysis
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