By industry · Digital marketing
Web marketing agency for measurable growth
Captivea combines web marketing expertise with deep Odoo knowledge to build digital acquisition and retention engines that are fully connected to your CRM, ecommerce and back-office — so every campaign can be tracked, optimised and linked to real revenue.
Context
Web marketing that connects every click to revenue
Captivea supports organisations that want their website, campaigns and sales teams to pull in the same direction. As a web marketing agency and Odoo Gold Partner, we align your acquisition, nurturing and ecommerce with the way you actually generate revenue today — and how you plan to grow tomorrow.
From initial audit to ongoing optimisation, our consultants, marketers and Odoo experts cover the full lifecycle of your digital strategy: positioning, traffic acquisition, conversion rate optimisation, marketing automation, analytics and CRM integration. The result is a web marketing engine your teams can run and improve over time, instead of scattered one-off campaigns.
Your daily irritants
What a web marketing agency is usually called in to fix
Traffic is coming to your website or online store, but few visitors turn into qualified leads, opportunities or orders that your sales or ecommerce teams can actually close.
Clarifying the value proposition and customer journey
We analyse your current journeys, messages and touchpoints to design content, offers and follow-up that match how your customers really buy, so marketing and sales work from the same playbook.
You run campaigns on multiple channels, yet data is fragmented across tools and spreadsheets, making it hard to know what truly drives pipeline and revenue.
Connecting campaigns with Odoo CRM and ERP
We integrate your digital touchpoints with Odoo so leads, opportunities, quotations, sales orders and renewals are all attributed to the right source, giving you a single source of truth for decision-making.
Your website, landing pages and online store are not converting as expected, and every change feels like guesswork instead of a structured optimisation process.
Designing and testing conversion-focused experiences
We redesign key pages, forms and flows, then run structured A/B tests on headlines, layouts and calls to action to steadily increase conversion rates across your site and e-commerce journeys.
Your teams suspect there is value hidden in your marketing data, but insights arrive too late or remain in dashboards that no one translates into concrete actions.
Activating data and AI for smarter decisions
We define meaningful KPIs, implement reliable tracking and use analytics and AI-driven insights to highlight next best actions, reallocating spend and effort where they create the most profitable growth.
Campaign execution depends heavily on manual work, from sending follow-up emails to recovering abandoned carts, leaving your teams overwhelmed and opportunities unattended.
Automating follow-up and reporting
We deploy Odoo marketing automation and reporting workflows that handle nurturing, reminders and performance dashboards in the background, so your teams can focus on high-value conversations instead of repetitive tasks.
The concrete gains
What you gain with Odoo web and marketing
A site built to rank
Structure, speed and semantics are treated as part of the build, not as a later fix, which is what lets a page compete on its keyword instead of existing quietly.
A brand that holds together
Positioning, tone and messages are settled once and applied everywhere, so a visitor recognises you whether they land on a product page, a proposal or an email.
Leads your sales team wants
Traffic is qualified before it reaches the CRM, through content that attracts the right intent and forms that ask the questions your sellers actually need answered.
Campaigns you can judge
Spend, traffic and revenue are tied to the same records, so you can stop a campaign that costs more than it returns instead of renewing it out of habit.
An identity that ages well
Logo, typography and colours are rebuilt as a usable system with rules and files, so your teams stop improvising and every document looks like it comes from you.
A shop that converts
Catalogue, checkout and payment run on the same base as your stock and accounting, which removes the reconciliation work and the delays your customers feel.
Our services
What we deliver in web marketing
Customer journey mapping and strategy
We map your end-to-end journeys—from first visit to repeat purchase or renewal—and turn them into a concrete roadmap for your website, campaigns and automation in Odoo.
SEO, paid media and email acquisition
We design and run coordinated SEO, search, social and email campaigns that bring in qualified traffic aligned with your margins, products and target segments.
Conversion rate optimisation for web and ecommerce
We audit and test your key pages, forms and checkout flows to remove friction and steadily improve conversion rates across desktop and mobile.
Odoo-integrated analytics and dashboards
We configure tracking and build dashboards that combine web analytics with Odoo CRM and sales data, so you can follow performance from click to revenue in one place.
How it works
Our project methodology for web marketing
Sustainable web marketing performance depends on adoption, data quality and alignment with your business model. Our iterative method limits risk, makes results visible early and ensures your teams stay engaged.
1. Audit and opportunity mapping
We review your current website, campaigns, data and Odoo setup, then identify quick wins and structural improvements that will have the biggest impact on revenue and customer experience.
2. Roadmap, setup and integration
We define priorities, configure tracking, connect Odoo with your key channels and implement the first set of journeys, campaigns and dashboards that support your goals.
3. Launch, testing and training
We launch campaigns and workflows, run A/B tests on critical elements and train your teams on how to use the new tools, interpret the data and share feedback.
4. Optimisation and scale-up
We use performance insights to refine targeting, content and automation, then extend what works to new segments, products and markets while keeping dashboards and KPIs aligned with your strategy.
Start your transformation
Planning a digital growth project?
Our local and international teams help you turn your website, campaigns and Odoo environment into a single growth engine, from initial audit to continuous optimisation.
By business function
Solutions for every team
Explore how Captivea concretely improves your teams' day-to-day work, department by department.
Sales & CRM
Opportunities captured, scored and followed up from the first website interaction to closing the deal.
Purchasing
Campaign-related purchasing, vendors and budgets aligned with real demand and stock levels.
Operations & Manufacturing
Manufacturing and fulfilment plans informed by real-time online demand and sales forecasts.
Supply Chain
Inventory updated by e-commerce and campaign sales in real time, with visibility on fast-moving items.
Finance & Accounting
Marketing and sales performance feeding directly into your financial reporting and profitability analysis.
Human Resources
Recruitment and HR processes that support the growth of your digital, sales and customer success teams.
Marketing
Campaigns centralised in Odoo, from email to SMS and social, with performance tracked to revenue.
Helpdesk & After-Sales
Customer requests and support tickets linked to their orders and interactions for faster, more informed responses.
By sector
Web marketing in your industry
Teams organised by client industry. Each sector covers ERP, Web, AI and BI.
Services & Tertiary
Service firms and agencies get lead generation, CRM integration and project-ready pipelines built on Odoo and data-driven campaigns.
Industry / Manufacturing
Manufacturers connect online demand with production planning, using web marketing and Odoo to sell the right products at the right time.
Distribution & Logistics
Wholesalers align digital orders, pricing and segmentation with stock and margins, turning web marketing into a driver of profitable volume.
Retail & Point of Sale
Retailers unify ecommerce and in-store experiences, running omnichannel campaigns that feed directly into Odoo for inventory and loyalty tracking.
References
Companies that trust Captivea
Testimonials
What our clients say
The Odoo apps relevant to you
The complete Odoo suite
All Odoo applications, activated at your own pace.
Sales & CRM
Inventory & Manufacturing
Finance
Human Resources
Technical & Data
Resources
Latest articles & guides
FAQ
Frequently asked questions
A web marketing agency designs and runs digital strategies—SEO, paid media, email, social, automation and analytics—to attract, convert and retain customers online, with measurable impact on leads, sales and customer lifetime value.
Captivea combines web marketing expertise with deep Odoo knowledge, so your campaigns, website, CRM, ecommerce and back-office systems are aligned and every click can be traced to real pipeline and revenue.
Connecting web marketing with Odoo lets you track leads and orders from first visit to invoice, automate follow-up based on real behaviour and build dashboards that speak the language of your finance and leadership teams.
The right time is when you want your digital channels to generate predictable, measurable revenue rather than ad-hoc results; working with a Gold Partner like Captivea accelerates this shift while reducing risk for your teams and budget.
Let's talk
Ready to transform your digital marketing operations?
Tell us about your current website, campaigns, and your Odoo setup, and we will outline a concrete roadmap to turn your digital channels into a predictable, data-driven growth engine.