Track marketing ROI end to end in your ERP
Measure campaign ROI with Captivea and Odoo
Connect every click, lead and sale to real revenue and margin by bringing your marketing data into Odoo. Captivea designs and implements an ERP-based ROI tracking framework that unifies channels, standardises KPIs and delivers executive-ready dashboards your teams can trust.
Benefit
Turn fragmented marketing data into trusted ROI insights
For marketing, digital and revenue leaders in SMB and mid-market companies who need to prove impact, not just activity, Captivea builds Odoo-based analytics that finally link campaigns to pipeline, revenue, margin and lifetime value.
Our solution
Odoo marketing ROI tracking, implemented by experts
Captivea configures Odoo as your single source of truth for marketing performance, integrating your channels, defining a robust campaign model, aligning attribution with finance and building role-based dashboards so everyone sees the same ROI story in real time.
Start your transformation
Support for your data-driven marketing transformation
From scoping workshops and phased rollout to user enablement and ongoing optimisation, Captivea guides you as you align marketing, sales and finance around shared ROI metrics in Odoo.
References
Companies that trust Captivea
Testimonials
What our clients say
Resources
Latest articles & guides
FAQ
Frequently asked questions
We set up campaigns, channels and standardised tracking parameters in Odoo, then link them to leads, opportunities, sales orders and invoices so you can calculate ROI using actual revenue, margin and acquisition costs instead of isolated click metrics.
It is designed for marketing, digital, eCommerce and growth leaders who want a single, ERP-based view of performance across online and offline campaigns, and for sales and finance teams who need consistent numbers they can rely on in every review or meeting.
Yes, Captivea connects your digital tools to Odoo and defines simple processes for capturing event, phone, partner and other offline responses so you can compare ROI across all channels using a common campaign structure and KPIs.
Captivea combines deep Odoo expertise with marketing and finance know-how, translating your funnel and attribution model into ERP terms that give you clean data, aligned stakeholders and dashboards that remain useful long after go-live.
Let's talk
Ready to transform how you track marketing performance?
Talk to Captivea about your current reporting challenges and discover how Odoo-based marketing ROI tracking can give you the clarity to decide what to scale up, optimise or stop.