Offers & methodology · Marketing
Marketing retainers, run on the same database as your sales
Four monthly commitments delivered by the Captivea web agency: search visibility, content, campaigns, and the brand assets they need. Because the site, the CRM and the invoicing share one Odoo database, a campaign result is a pipeline figure rather than a screenshot from a separate tool.
Why a retainer
Marketing fails as a project and works as a habit
A one-off campaign produces a spike and a report. Ranking, content and nurture produce compounding results or nothing at all — which is why these are monthly commitments rather than projects, and why the first three months rarely look impressive.
What we do on the web and why is on our web and marketing expertise; the Odoo apps behind it are on Odoo Website. This page is the commitment: what happens each month, and what does not.
Four commitments
What a month contains
Taken separately or together. Each is a monthly volume, agreed in advance, and reported against.
SEO follow-up
Technical health, target keywords, on-page work and the reporting that says whether positions moved — on the Odoo site itself, not on a copy.
Web content
A planned volume of pages or articles a month, written for a query rather than for a calendar, and published in Odoo Blog or on the site.
Multichannel campaigns
Paid and social (SEA and SMO) plus email and phone sequences, built on Odoo CRM segments so the result lands as opportunities.
Graphic charter and identity
The assets the rest needs: charter, templates, campaign visuals, and the consistency that makes everything else look deliberate.
Scope
What is included, and what is not
No price on this page: what you can hold us to is the scope. Here it is, from both ends.
Included
- a monthly volume agreed in advance, per commitment;
- a named lead who knows your account and does not rotate;
- work carried out in your own Odoo, not in a parallel tool;
- monthly reporting against the indicators chosen at the start;
- a quarterly review where the plan is adjusted or stopped;
- campaign segments built on your real CRM data.
Not included
- media budget — ad spend goes to the platforms, not to us, and we have no margin on it;
- guaranteed positions or a guaranteed number of leads: nobody controls the auction or the algorithm;
- unlimited volume in a peak month — launches and events are quoted as extensions;
- the initial website build, which is a website project;
- fixing a site whose structure cannot rank, without saying so first.
The final exclusion is the one that protects your budget. Retainers spent on creating content for a site that has no chance of ranking are the most common waste in this area, and we would rather forgo two months of retainer than invoice you for that.
How it runs
A rhythm, not a project plan
The first month is the only one that looks different.
1. Month zero: the baseline
Your actual rankings, what the site can and cannot support, and which indicators we will finally be evaluated on. If the site cannot rank, this is where we call it out.
2. The monthly cycle
Plan, produce, publish, measure. Same rhythm every month, which is precisely what makes the results compound.
3. The monthly report
Against the indicators agreed in month zero, highlighting what moved and what did not. Traffic is not the goal; pipeline is, and both are drawn from the same database.
4. The quarterly review
Continue, adjust or stop. A retainer nobody reviews becomes a subscription, and a subscription is not a commitment.
Start your transformation
A site that is not generating enough business?
Tell us what it is supposed to generate and what it is generating today. Month zero exists to determine whether a retainer is actually the right solution — sometimes the real issue is the site itself.
FAQ
Frequently asked questions
Campaigns move within weeks. Ranking and content take months, and any agency telling you otherwise is selling the spike rather than the compounding. Month zero sets the baseline precisely so that the question has an answer later.
No, but this is where the offer delivers maximum value: a form that feeds directly into the CRM turns campaign reporting into a pipeline number instead of a rough estimate. On another platform we still work, but with a connector and much more manual reconciliation.
No. Ad spend goes to the platforms and we take no margin on it — which is why we have no incentive to recommend spending more. You see the platform invoices; we bill the work.
At the quarterly review, which exists for that. We would rather you stopped deliberately than let a retainer drift into a subscription nobody reads the report of.
Our web agency team, briefed on your subject and reviewed by you before publication. On technical subjects we interview one of your people — a page written without an expert reads like a page written without an expert.
Let's talk
Ready to make your marketing a habit?
Tell us what your site is meant to generate, what it generates today, and which of the four commitments you think you need. Month zero will tell us whether you are right.