Odoo × SMO Facebook connector
Turn Facebook campaigns into Odoo revenue with the SMO Facebook
Captivea connects the SMO Facebook connector to your Odoo so your Meta Business Suite, ads, leads and tracking data flow into a single system, giving you clear visibility from first click to final invoice.
Partner
What is SMO Facebook?
The SMO Facebook connector for Odoo is a solution created by Captivea to link Meta tools such as Facebook, Instagram, Ads Manager and Meta Pixel directly with your Odoo CRM, Sales and Marketing apps, so your social campaigns feed measurable pipeline and revenue inside your ERP.
Our solution
A connected funnel from Meta to Odoo CRM
Captivea deploys the SMO Facebook connector so every important Facebook and Instagram interaction — ad clicks, lead forms and tracked events — is captured in Odoo as leads, opportunities, orders and reports, giving your teams one connected funnel instead of scattered tools and manual exports.
End-to-end campaign attribution
We configure the connector so campaigns and ad sets from Meta appear as marketing sources in Odoo, letting you attribute each lead, opportunity and order to the exact Facebook or Instagram campaign that generated it.
Lead capture and routing to Odoo CRM
Facebook Lead Ads and instant forms automatically create leads or opportunities in Odoo, with field mappings and routing rules that direct each contact to the right sales team, territory or pipeline.
Event and conversion tracking from Meta Pixel
Meta Pixel and Conversions API events are linked to Odoo records such as website leads, e-commerce orders and invoices, so you can follow the complete customer journey from first click to revenue within Odoo.
Key features
Key features of the SMO Facebook connector
Automatic campaign synchronization
Key campaign and ad information from Facebook and Instagram is synchronized into Odoo, enabling accurate tracking of leads, pipeline and revenue by campaign and ad set.
Facebook leads to Odoo CRM
Leads generated by Facebook forms and Lead Ads are created in Odoo in real time, with mapped fields and routing that match your existing CRM process.
Web event to revenue tracking
Website and e-commerce events captured by Meta Pixel are tied to Odoo contacts, opportunities and orders, allowing you to measure the real business impact of each campaign.
Centralized reporting in Odoo
Facebook and Instagram performance metrics are available directly in Odoo dashboards, pivot tables and reports, so you can compare channels and manage your social budget from a single place.
Integration by Captivea
Master your social pipeline: SMO Facebook connector integrates seamlessly with Odoo through Captivea
As an Odoo Gold Partner, Captivea connects the SMO Facebook connector to your existing Odoo so that Meta data, leads and events live in one single source of truth, without double entry. From scoping to go-live and ongoing optimization, we manage the integration end to end.
User benefits
Your benefits from using the SMO Facebook connector
Native Meta data inside Odoo
Your marketing and sales teams work from Odoo while the connector continuously brings in Facebook and Instagram leads, campaigns and events, eliminating manual exports and spreadsheets.
Faster lead response
Instant synchronisation of Facebook leads into Odoo CRM shortens the time between form submission and first contact, helping you convert more social media prospects.
Smarter marketing investments
By linking every Facebook-generated lead and order to Odoo revenue, you can reallocate budget to the campaigns, audiences and creatives that truly perform.
Compatibility
SMO Facebook connector & Odoo compatibility
| Odoo edition / version | Compatibility |
|---|---|
| Odoo Enterprise (recent versions) | Fully compatible, with deep integration across CRM, Sales, Marketing Automation, Social Marketing, Website and eCommerce. |
| Odoo Community (recent versions) | Compatible for core lead capture and source tracking; some advanced marketing features may require additional configuration or modules. |
The Odoo apps relevant to you
The complete Odoo suite
All Odoo applications, activated at your own pace.
Sales & CRM
Inventory & Manufacturing
Finance
Human Resources
Technical & Data
FAQ
Frequently asked questions
The SMO Facebook connector for Odoo is a solution provided by Captivea that links Meta Business Suite, Facebook and Instagram Ads, and Meta Pixel data directly to Odoo objects such as leads, opportunities, contacts and orders.
The connector synchronises key elements like campaigns, ad sets, lead forms, submitted leads, and selected Pixel or Conversions API events, so you can track both engagement and revenue inside Odoo.
Yes, you continue to manage campaigns in Meta Business Suite and Ads Manager; the connector extends these tools by feeding their data into Odoo, where you analyse performance and manage follow-up.
Captivea combines Odoo implementation expertise and Meta platform knowledge, ensuring your SMO Facebook connector is configured securely, aligned with your funnel and adopted by both marketing and sales teams.
Let's talk
Ready to transform your marketing and sales operations?
Tell us about your Meta setup and Odoo environment, and we will help you design an SMO Facebook connector project that turns social campaigns into measurable pipeline and revenue.