Odoo app · Odoo eCommerce
Odoo eCommerce — configured by Captivea
Odoo eCommerce lets you build and run your online store while keeping sales, stock, shipping, invoicing and marketing in a single Odoo database. Typical projects include launching a first web shop on top of existing Odoo back-office apps, replacing legacy platforms like Shopify or WooCommerce, and extending B2B sales with customer portals and self-service ordering.
The app
Odoo eCommerce
Odoo eCommerce is the Odoo app for creating and managing your online store, from product pages and carts to checkout, customer accounts and order tracking. Fully integrated with CRM, Inventory, Accounting and Marketing, it ensures every order updates stock, invoices and customer data in real time so your teams work from one source of truth.
Key features
Concrete building blocks
Unified online store management
Design and manage your entire web shop from a visual builder, including product pages, categories, carts, checkout and customer accounts, without juggling multiple tools or plugins.
Integrated stock and fulfilment
Every online order instantly updates quantities in Odoo Inventory, creates delivery orders and reserves stock so warehouse teams can pick, pack and ship using their usual workflows.
Flexible pricing and promotions
Configure price lists, discounts, coupon codes and product variants so you can serve B2C and B2B customers with different catalogues and conditions from the same platform.
Connected analytics and marketing
Use real purchase data from your store to drive dashboards and marketing automation in Odoo, from abandoned cart reminders to post-purchase campaigns and loyalty offers.
Use cases
Concrete uses
Launching your first online channel
Add an Odoo eCommerce store on top of your existing Odoo Sales, Inventory or Accounting setup so you can reuse products, price rules and tax settings and get online quickly with minimal disruption.
Replatforming from legacy eCommerce
Migrate products, customers and order history from tools like Shopify, WooCommerce or Magento into Odoo to simplify your stack and gain native links with ERP, CRM and finance.
Scaling B2B and omnichannel sales
Provide customer-specific catalogues and self-service portals for B2B buyers while keeping in-store and online stock, pricing and loyalty aligned through Odoo POS and other apps.
By business function
Solutions for every team
Explore how Captivea concretely improves your teams' day-to-day work, department by department.
Sales & CRM
From product pages to online checkout, fully integrated with your back office.
Purchasing
Purchase orders, suppliers and replenishment rules aligned with online demand.
Operations & Manufacturing
Manufacturing orders and planning stay in sync with online sales commitments.
Supply Chain
Inventory levels, reservations and fulfilment accuracy driven by web orders.
Finance & Accounting
Revenue from your web shop feeds directly into accounting and reporting.
Human Resources
Store teams collaborate smoothly with HR on staffing and seasonal peaks.
Marketing
Targeted campaigns and promotions based on real eCommerce behaviour.
Helpdesk & After-Sales
Tickets and returns linked to online orders for faster, clearer support.
Start your transformation
Planning an Odoo eCommerce project?
Our consultants help you shape a realistic roadmap, from the first prototype to go-live and continuous optimisation of your online sales channel.
By sector
Organized around your industry
Teams organized by client industry. Each sector covers ERP, Web, AI and BI.
Services & Tertiary
Service companies sell subscriptions, training or packaged offers online while connecting every order to CRM, projects and invoicing.
Industry / Manufacturing
Manufacturers expose make-to-order or configure-to-order products online while keeping MRP, planning and inventory under control.
Distribution & Logistics
Wholesalers open B2B portals with negotiated prices and stock visibility for each customer, all tied into their central Odoo database.
Retail & Point of Sale
Retailers run in-store POS and online stores on one platform, with unified stock, pricing, loyalty and customer data.
The Odoo apps relevant to you
The complete Odoo suite
All Odoo applications, activated at your own pace.
Sales & CRM
Inventory & Manufacturing
Finance
Human Resources
Technical & Data
References
Companies that trust Captivea
FAQ
Frequently asked questions
Odoo eCommerce is the Odoo application for building and operating your online store, providing product pages, cart and checkout, customer accounts and order tracking, all connected to the same database as your CRM, Inventory, Accounting and Marketing apps.
Yes, Odoo eCommerce supports B2C storefronts and B2B portals on the same platform, with features like customer-specific price lists, restricted catalogues, account-based payment terms and multi-website setups for different audiences.
Because it is part of the Odoo suite, Odoo eCommerce integrates natively with apps such as CRM, Sales, Inventory, Accounting, Marketing Automation and Point of Sale, so orders, invoices, stock moves and customer data flow automatically without custom connectors.
Captivea is an Odoo Gold Partner with experience delivering integrated eCommerce projects, bringing structured scoping, proven implementation practices and long-term support so your store works smoothly with the rest of your operations.
Let's talk
Ready to transform your eCommerce operations?
Share your current setup and goals with our team, and we will help you plan an Odoo eCommerce project that connects your online store with the rest of your business.
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