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Customer reference

Zina's Salads

Founded in 1983 by chef Zina Shaknovich, Zina's Salads brings healthy, globally inspired flavours to American tables. Zina, a passionate traveller, curates delicious and unique salad recipes, ensuring an unforgettable taste experience. Joined by business partner Ruth Sigman, they have expanded from their signature salads to offer over 50 menu items, all maintaining Zina's commitment to quality and taste. Today, Zina's Salads is a fixture in the Northeast's ready-made salad market, available in major supermarkets, gourmet stores and restaurants across the United States.

Industry

Food/Hospitality

Location

South Plainfield, New Jersey (US), United States

Implemented by

The context

Scaling a healthy food brand with a reliable ERP foundation

Zina's Salads is a healthy food company founded by chef Zina Shaknovich that offers globally inspired salads and ready-made dishes across major supermarkets, gourmet stores and restaurants in the Northeast and throughout the United States.

Before the project, Zina's Salads was already using Odoo but needed to be sure that their system could keep pace with a growing catalogue of more than 50 menu items, expanding distribution and increasing operational complexity, while avoiding inefficiencies that could slow down production and delivery.

The stakes were to secure reliable day-to-day operations, avoid bottlenecks in production and supply, and gain the confidence that their ERP set-up could support future growth without sacrificing quality, service levels or profitability.

Their needs

Clarifying the ERP roadmap and securing operational efficiency

Zina's Salads wanted to leverage Odoo and Captivea's expertise in unified ERP implementation to achieve a substantial increase in operational efficiency.

  • Gain reassurance about the feasibility and relevance of their Odoo-based solution for their specific business model.
  • Ensure that Captivea fully understood their production, supply chain, and sales processes before moving forward.
  • Confirm a realistic budget, a clear methodology, and concrete deliverables for the ERP improvements.
  • Obtain a reliable timeline and visibility on each phase of the Odoo project, from analysis to deployment.

The proposed solution

A structured analysis of the Odoo environment to unlock efficiency gains

Captivea began by performing a complete analysis of Zina's Salads' Odoo environment, reviewing how key applications such as Inventory, Manufacturing, Purchase, Maintenance, Accounting, Invoicing, Sign, Fleet, Surveys, Project, Timesheet, Sales, Discuss, and Odoo Studio were used. Through business discovery workshops and themed sessions with different teams, Captivea produced detailed deliverables, validated them with stakeholders, and shaped a roadmap focused on time savings, automation of repetitive tasks, tighter inventory control, optimised purchasing, better visibility on timesheets and billing, and the development of eCommerce and website activities.

The first step of this project is to perform a complete analysis of the client's Odoo environment.

Analysis objectives

  • To be reassured on the faisability
  • Show that we understood their business
  • To confirm a budget
  • To know and confirm how we will do it
  • Know the timeline

Analysis processes

  1. Business discovery
  2. Workshops By theme / group of people / domains
  3. Create the deliverables documents
  4. Present it
  5. Handle feedback

Odoo apps deployed

The Odoo suite on this project

All Odoo applications, activated at the pace of the client's needs.

Sales & CRM

Human Resources

Technical

The results

Benefits & Returns on investment

What the client gained, day after day, once the solution went live.

Time saving

  • Centralised organisation of financial documents
  • Generate quotes in a few clicks
  • Quick sharing of documents
  • Simplified supply management
  • Automation of intervention schedules

Productivity gain

  • Centralised management of leads and customers, increasing sales team efficiency
  • Smoother order processing with real-time stock tracking
  • Clear visualisation of performance and key indicators
  • Quick access to employee information

Increase in sales

  • Improved client satisfaction through faster project delivery
  • Better time management that helps allocate resources to the most profitable projects
  • Identification of additional needs through ticket analysis

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