Customer reference
The Sign Brothers
The Sign Brothers is a premier commercial signage company based in Athens, Georgia, specialising in custom sign design, fabrication, and installation. The company delivers high-quality visual branding solutions for businesses, universities, and healthcare facilities. Their comprehensive services include architectural signage, vehicle wraps, monument signs, and digital displays.
Manufacturing
The context
Custom signage operations seeking unified ERP visibility
The Sign Brothers is a premier commercial signage company that designs, manufactures, and installs custom visual communication solutions for businesses, universities, and healthcare facilities.
Before the project, commercial activities, manufacturing, and field installation operations were managed through separate tools and processes, making it difficult to centralise information, coordinate teams, and maintain a real-time overview of projects and resources.
The stakes were to centralise business processes, gain a unified and real-time view of all activities, and support continued growth while maintaining high service quality and reliable project delivery for demanding signage and visual branding projects.
Their needs
An integrated ERP to unify commercial, manufacturing, and field operations
The Sign Brothers wanted an integrated management solution capable of centralising their commercial, manufacturing, and field installation operations in a single environment, and giving them a real-time, consolidated view of their entire activity.
- Centralise all commercial, production, and field service information in a single system.
- Eliminate manual re-entry between sales, project management, manufacturing, and accounting.
- Improve planning and tracking of projects, milestones, and on-site interventions.
- Gain reliable, real-time reporting on performance, workload, and profitability.
The proposed solution
A comprehensive Odoo environment tailored for signage and field service
Captivea USA began with a complete analysis of The Sign Brothers’ Odoo environment, running business discovery workshops by theme and team to understand their processes and validate feasibility, budget, approach, and timelines. Based on this, the Odoo ERP was configured to connect Sales, CRM, Projects, Field Service, Planning, Accounting, Expenses, Employees, Inventory, Manufacturing, and Purchasing, delivering streamlined operations, automated billing and quoting, optimised purchasing and inventory management, and a single source of truth across the company.
The first step of this project is to perform a complete analysis of the client's Odoo environment.
Analysis objectives
- To be reassured on the faisability
- Show that we understood their business
- To confirm a budget
- To know and confirm how we will do it
- Know the timeline
Analysis processes
- Business discovery
- Workshops By theme / group of people / domains
- Create the deliverables documents
- Present it
- Handle feedback
Odoo apps deployed
The Odoo suite on this project
All Odoo applications, activated at the pace of the client's needs.
Sales & CRM
Inventory & Manufacturing
Finance
Human Resources
Productivity
The results
Benefits & Returns on investment
What the client gained, day after day, once the solution went live.
Time saving
- Centralised organisation of financial documents
- Generate Quotes in a Few Clicks
- Quick sharing of documents
- Simplified supply management
- Automation of intervention schedules
Productivity gain
- Centralised management of leads and customers, increasing sales team efficiency
- Smoother order processing with real-time stock tracking
- Clear visualisation of performance and key indicators
- Quick access to employee information
Increase in sales
- Improved client satisfaction through faster project delivery
- Better time management that helps allocate resources to the most profitable projects
- Identification of additional needs through ticket analysis
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