Customer reference
Fogo Charcoal
FOGO Charcoal is a family-owned business passionate about barbecue and fire, specialising in the artisanal production of premium charcoal and the sale of outdoor cooking accessories. Each batch of charcoal is made in small quantities in traditional brick ovens, using carefully selected Inga wood from El Salvador, contributing to the sustainability of local plantations. Socially and environmentally committed, FOGO plants thousands of trees every year, supports local communities, and ensures a high-quality product that delivers flavour, performance, and a unique grilling experience.
Industry
Location
Hialeah, United States
Implemented by
Case study on Odoo
The context
From artisanal charcoal production to streamlined retail operations
Fogo Charcoal is a family-owned company in Hialeah, Florida, dedicated to producing premium artisanal charcoal and supplying a complete range of outdoor cooking accessories to barbecue enthusiasts and professionals.
Before the Odoo ERP project, Fogo Charcoal managed its wholesale and retail activities with separate tools for purchasing, stock, sales, and logistics, making it more difficult to track products from production through to customer delivery and to keep information aligned across the business.
The goal was to support the growth of the charcoal and BBQ accessories business with reliable processes, better control over stock and distribution, and clear visibility into operations so that customers consistently receive the right products on time.
Their needs
Centralising wholesale and retail activities in a single ERP
Fogo Charcoal wanted to connect its charcoal and accessories business end to end with an integrated ERP, simplifying how information flows between purchasing, stock, sales and delivery.
- Unify wholesale and retail data in one reliable ERP system.
- Reduce manual handling of orders and stock information across different tools.
- Gain better visibility into stock to support accurate promise dates to customers.
- Improve management insight into operations across purchasing, stock, sales and logistics.
The proposed solution
An Odoo ERP backbone for distribution and retail
Captivea USA deployed Odoo ERP as Fogo Charcoal’s central platform, connecting purchasing, stock management, retail and distribution activities so that data flows consistently from one step to the next, supporting day-to-day operations and decision-making across the business.
The first step of this project is to perform a complete analysis of the client's Odoo environment.
Analysis objectives
- To be assured about feasibility
- Show that we understood their business
- To confirm a budget
- To know and confirm how we will do it
- Know the timeline
Analysis processes
- Business discovery
- Workshops by theme / group of people / domains
- Create the deliverable documents
- Present it
- Handle feedback
The results
Benefits & returns on investment
What the client gained, day after day, once the solution went live.
Time saving
- Centralised organisation of financial documents
- Generate quotes in a few clicks
- Quick sharing of documents
- Simplified supply management
- Automation of intervention schedules
Productivity gain
- Centralised management of leads and customers, increasing sales team efficiency
- Smoother order processing with real-time stock tracking
- Clear visualisation of performance and key indicators
- Quick access to employee information
Increase in sales
- Improved client satisfaction through faster project delivery
- Better time management that helps allocate resources to the most profitable projects
- Identification of additional requirements through ticket analysis
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