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Customer reference

Feighner Boat Lifts & Docks

Feighner Boat Lifts & Docks is a company specialising in the manufacturing and installation of boat and jet ski lift solutions. With over 30 years of experience, it is dedicated to providing high-quality lifting equipment designed for exceptional durability and performance. Their product range includes boat lifts, launch platforms, and custom equipment to meet each client’s specific needs. Committed to customer service and satisfaction, Feighner Boat Lifts & Docks combines technical expertise and innovation to deliver reliable and effective solutions for the protection and maintenance of watercraft.

Industry

Location

Charlotte, Michigan (US), United States

Implemented by

Case on Odoo

The context

From manual tools to an integrated ERP for boat lift manufacturing

Feighner Boat Lifts & Docks manufactures and installs boat and jet ski lift solutions, providing durable lifting equipment, launch platforms, and custom-built systems tailored to each client’s waterfront needs.

Before the project, most of their operations were handled manually or through separate third-party platforms, making it difficult to follow orders from quotation to installation, track inventory and production accurately, and keep financial information aligned with real activity on the ground.

The objectives were to streamline daily operations, reduce errors and administrative work, and gain real-time visibility from sales to installation so the company could continue delivering high-quality custom equipment while supporting growth.

Their needs

A scalable ERP to streamline operations and centralise information

Feighner Boat Lifts & Docks wanted to move away from manual processes and isolated tools, and adopt a single software system to manage their business operations with reliable, up-to-date information.

  • Centralise the management of inventory, manufacturing, purchasing, sales, and field operations in one system.
  • Eliminate manual re-entry across third-party platforms and reduce administrative tasks.
  • Enable faster, more accurate order processing from quotation to delivery and installation.
  • Gain consolidated, reliable financial and operational information to guide decisions and future growth.

The proposed solution

An Odoo ERP foundation built on a detailed analysis of their environment

Captivea USA began the project with a complete analysis of Feighner Boat Lifts & Docks’ Odoo environment, confirming feasibility, budget, approach, and timeline. On this basis, they implemented Odoo ERP with the selected applications for Inventory, Manufacturing, Purchase, Sales, Accounting, and Field Service, connecting supply chain, production, sales, and services to centralise data, save time, and reduce errors across the company.

The first step of this project is to perform a complete analysis of the client's Odoo environment.

Analysis objectives

  • To be reassured on the faisability
  • Show that we understood their business
  • To confirm a budget
  • To know and confirm how we will do it
  • Know the timeline

Analysis processes

  1. Business discovery
  2. Workshops By theme / group of people / domains
  3. Create the deliverables documents
  4. Present it
  5. Handle feedback

Odoo apps deployed

The Odoo suite on this project

All Odoo applications, activated at the pace of the client's needs.

Sales & CRM

Sales Field Service

Inventory & Manufacturing

Inventory Purchase Manufacturing

Finance

Accounting

The results

Benefits & Returns on investment

What the client gained, day after day, once the solution went live.

Time saving

  • Centralised organisation of financial documents
  • Generate quotes in a few clicks
  • Quick sharing of documents
  • Simplified supply management
  • Automation of intervention schedules

Productivity gain

  • Centralised management of leads and customers, increasing sales team efficiency
  • Smoother order processing with real-time stock tracking
  • Clear visibility of performance and key indicators
  • Quick access to employee information

Increase in sales

  • Improved client satisfaction through faster project delivery
  • Better time management that helps allocate resources to the most profitable projects
  • Identification of additional needs through ticket analysis

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