Customer reference
Betterbee
With over 40 years of experience, Betterbee is a trusted source for beekeeping supplies and equipment. We cater to both beginner and experienced beekeepers, offering a wide range of products like hive kits, tools, protective clothing and honey extraction equipment. Located in beautiful Greenwich, New York, our team of 30 beekeeping enthusiasts brings its expertise to help you succeed in this fascinating hobby.
The context
A growing beekeeping supply retailer modernising its operations
Betterbee is a beekeeping specialist based in Greenwich, New York, supplying hive kits, tools, protective clothing and honey extraction equipment to both beginner and experienced beekeepers across the United States.
Before the project, Betterbee was managing a fast-growing range of beekeeping products and customers with tools and processes that made day-to-day operations more complex. Information about products, stock levels, orders and customers was scattered, leading to time-consuming manual work and limited overall visibility of their activities.
The company needed to secure product availability, protect service quality and continue to grow without adding unnecessary complexity, so that every beekeeper they serve could count on consistent, reliable access to the equipment and supplies they depend on.
Their needs
A single ERP backbone to support specialised beekeeping retail
Betterbee wanted to structure and centralise its operations in a single, coherent ERP system that would reflect the specifics of selling beekeeping equipment and supplies, simplify daily work for their teams and give clearer visibility into products, inventory and customer orders.
- A unified view of products and inventory for all beekeeping supplies and equipment.
- Order and customer information that can be tracked from the initial purchase through to fulfilment.
- Smoother day-to-day operations so staff can focus more on supporting beekeepers.
- Management visibility into key activities to steer the continued growth of the business.
The proposed solution
An Odoo ERP foundation tailored for beekeeping distribution
Captivea USA implemented Odoo ERP for Betterbee as the central system to support their beekeeping supply activities, integrating core processes such as product management, inventory, purchasing and sales. With a single, integrated platform, Betterbee can run its operations more efficiently, maintain better control over stock and orders, and support both new and experienced beekeepers with a more structured, reliable organisation working behind the scenes.
The first step of this project is to perform a complete analysis of the client's Odoo environment.
Analysis objectives
- To gain confidence about feasibility
- Show that we understood their business
- To confirm a budget
- To know and confirm how we will do it
- Know the timeline
Analysis processes
- Business discovery
- Workshops by theme / group of people / domains
- Create the deliverable documents
- Present it
- Handle feedback
The results
Benefits & returns on investment
What the client gained, day after day, once the solution went live.
Time saving
- Centralised organisation of financial documents
- Generate quotes in a few clicks
- Quick sharing of documents
- Simplified supply management
- Automation of intervention schedules
Productivity gain
- Centralised management of leads and customers, improving sales team efficiency
- Smoother order processing with real-time stock tracking
- Clear visualisation of performance and key indicators
- Quick access to employee information
Increase in sales
- Improved client satisfaction through faster project delivery
- Better time management that helps allocate resources to the most profitable projects
- Identification of additional needs through ticket analysis
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