Insights | Captivea

16 Articles

Web & Marketing ×

Madagascar local products: your export journey starts with a website

Francois Coudreau

Madagascar local products: your export journey starts with a website

Why do your products deserve better than word of mouth? From vanilla to other local products, Madagascar has resources whose reputation extends far beyond its borders. As the world’s leading producer ...

Captivea Madagascar Distribution & logistics Industry Marketing & Communications Team Web & Marketing

3 Sept 2026

4 signs your business needs a website, not just a Facebook page

Francois Coudreau

4 signs your business needs a website, not just a Facebook page

Sign #1: You keep reposting the same type of content New product, updated pricing, fresh inventory—every change means creating another Facebook post. Yesterday’s post quickly gets pushed down by newer...

Marketing & Communications Team Web & Marketing

10 Jul 2026

Why aligning your ERP, website, and data fundamentally transforms the customer experience?

Captivea USA, Sébastien RISS

Why aligning your ERP, website, and data fundamentally transforms the customer experience?

Where the experience truly happens Do you think everything happens on your website or interface? In reality, it starts much earlier. Behind every interaction, your data, your integrated ERP, and your ...

Customer Service Team ERP & Odoo Marketing & Communications Team Web & Marketing

28 May 2026

GEO: The new essential skill for french SEO agencies

Francois Coudreau

GEO: The new essential skill for french SEO agencies

Why GEO is completely shaking up SEO in 2026? The rules have changed. AI engines no longer provide lists—they create complete, structured answers, built from content they understand and deem useful. Y...

Captivea France Marketing & Communications Team Web & Marketing

5 May 2026

Boost your E-commerce with AI: real-time customer personalization to maximize conversions!

Captivea France, Raphael Moles

Boost your E-commerce with AI: real-time customer personalization to maximize conversions!

AI: THE KEY TO PERSONALIZATION IN E-COMMERCE Personalization is no longer optional; it’s central to the future of e-commerce: Changing consumer expectations: Customers now expect personalized experien...

Artificial Intelligence Marketing & Communications Team Retail & point of sale Industry Web & Marketing

19 Mar 2026

The Impact of AI on the work of web agencies: What’s really changing in 2026

Captivea France, Raphael Moles

The Impact of AI on the work of web agencies: What’s really changing in 2026

A new standard redefining the practices of digital agencies Intelligent platforms play a central role in how digital experiences are built. They filter, analyze, recommend, and predict online behavior...

Artificial Intelligence Marketing & Communications Team Services Industry Web & Marketing

3 Mar 2026

5 so-called good reasons to avoid a web agency (and what you’re missing)

Francois Coudreau

5 so-called good reasons to avoid a web agency (and what you’re missing)

I can do it myself Are you familiar with the DIY (Do It Yourself) approach? It’s a trend that’s gaining momentum: making your own everyday items, repairing instead of throwing away, creating without h...

Marketing & Communications Team Services Industry Web & Marketing

14 Oct 2025

Manage your marketing with Odoo: email, social media, marketing automation & more

Captivea Luxembourg, Hugo Ferlazzo

Manage your marketing with Odoo: email, social media, marketing automation & more

A ready-to-use marketing suitet Boost your impact with Odoo’s Email Marketing app: create targeted, effective campaigns that are easy to track Want to launch a promotional campaign? Or set up personal...

ERP & Odoo Marketing & Communications Team Web & Marketing

12 Jun 2025

5 things to know about CMS

Captivea France, Raphael Moles

5 things to know about CMS

Are you familiar with the acronym CMS? Or have you heard of a tool that allows you to create a website from scratch without any coding? If you’ve come across it but don’t quite know how it works, we’r...

Web & Marketing

18 Sept 2024

An ERP with an integrated website (CMS): Gimmick or Game-Changer?

Captivea USA, Sébastien RISS

An ERP with an integrated website (CMS): Gimmick or Game-Changer?

An ERP that includes an integrated website management module offers an all-in-one solution for managing both your business processes and your online presence. In this article, we will show you how int...

ERP & Odoo Marketing & Communications Team Web & Marketing

18 Jul 2024

Odoo for e-merchants: boost your sales and automate your processes

Francois Coudreau

Odoo for e-merchants: boost your sales and automate your processes

Running an e-commerce business involves many complex processes, ranging from inventory management to customer satisfaction. Without an effective integrated system, these processes can quickly become a...

ERP & Odoo Retail & point of sale Industry Sales & CRM Team Web & Marketing

8 May 2024

Odoo Lead Generation: Odoo Handles It All

Captivea USA, Sébastien RISS

Odoo Lead Generation: Odoo Handles It All

The Odoo open-source ERP is like a marketing dream come true. Imagine a software that helped you acquire leads, send them through a predefined journey and convert them into customers all within one software. With automated marketing capabilities, the Odoo marketing rivals other softwares like HubSpot and Marketo. The advantage of Odoo is its interconnectivity with the rest of the Odoo application suite. Odoo offers the most complete solution capable of fulfilling multiple business needs. To learn more, read the entire blog.

ERP & Odoo Sales & CRM Team Web & Marketing

14 Apr 2020

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