Customer reference
Le Dressing de Marthe
Marthe, your coach in personal and professional development, image consultant, and founder of a luxury fashion e-commerce platform, is committed to giving a second life to luxury products through authentic sales. Certified by the International Coaching Institute of Paris and Geneva, Marthe guides individuals through life transitions using the Hudson Wheel, offering tailored advice to align identity with image for smooth transformations.
Industry
Location
Belvaux, Luxembourg
Implemented by
Case on Odoo
The context
Optimising a growing luxury fashion and coaching business with Odoo
Le Dressing de Marthe is a luxury fashion e-commerce platform founded by Marthe, a certified coach in personal and professional development, and an image and communication consultant, who combines coaching with fashion expertise to guide individuals through key life transitions.
Before the project, the client was already using Odoo to support its diverse activities, from luxury fashion resale to coaching and image consulting, but needed more structured oversight of the environment to ensure that accounting, website management and day-to-day operations were all aligned and managed efficiently.
The key objective was to secure a reliable, scalable Odoo set-up that could centralise information across the business, give Marthe clear visibility into finances and operations, and support the growth of her luxury fashion platform and coaching activities while maintaining a high level of service.
Their needs
Clarifying and securing the Odoo environment for end-to-end management
The client wanted Captivea to oversee the Odoo ERP in order to supervise all activities in one place and optimise overall management efficiency, from accounting to website management, while having clarity and confidence about how the system would evolve.
- Gain confidence in the feasibility of the planned Odoo improvements and developments.
- Confirm that Captivea has fully understood the specific business model combining luxury fashion resale, coaching and image consulting.
- Define and confirm a realistic budget and a clear way of working for the Odoo project.
- Obtain a confirmed project timeline and a consolidated view of the next steps.
The proposed solution
A structured Odoo audit that drives targeted improvements
Captivea began with a thorough analysis of the existing Odoo environment, conducting business discovery workshops by theme and domain, producing detailed deliverable documents, presenting them to the client and incorporating feedback, then leveraging the installed Odoo apps in finance, sales, marketing, supply chain, websites, customisation and productivity to centralise information, streamline processes and prepare focused optimisations.
The first step of this project is to perform a complete analysis of the client's Odoo environment.
Analysis objectives
- To be reassured on the faisability
- Show that we understood their business
- To confirm a budget
- To know and confirm how we will do it
- Know the timeline
Analysis processes
- Business discovery
- Workshops By theme / group of people / domains
- Create the deliverables documents
- Present it
- Handle feedback
Odoo apps deployed
The Odoo suite on this project
All Odoo applications, activated at the pace of the client's needs.
Sales & CRM
Inventory & Manufacturing
Finance
Marketing
Productivity
Technical
The results
Benefits & Returns on investment
What the client gained, day after day, once the solution went live.
Time saving
- Centralised organisation of financial documents
- Generate quotes in a few clicks
- Quick sharing of documents
- Simplified supply management
- Automation of intervention schedules
Productivity gain
- Centralised management of leads and customers, improving sales team efficiency
- Smoother order processing with real-time stock tracking
- Clear visualisation of performance and key indicators
- Quick access to employee information
Increase in sales
- Improved client satisfaction through faster project delivery
- Better time management that helps allocate resources to the most profitable projects
- Identification of additional needs through ticket analysis
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