Offers & methodology · Marketing
Marketing retainers, run on the same database as your sales
Four monthly commitments delivered by the Captivea web agency: search visibility, content, campaigns, and the brand assets they need. Because the site, the CRM and the invoicing share one Odoo database, a campaign result is a pipeline figure rather than a screenshot from a separate tool.
Why a retainer
Marketing fails as a project and works as a habit
A one-off campaign produces a spike and a report. Ranking, content and nurture produce compounding results or nothing at all — which is why these are monthly commitments rather than projects, and why the first three months rarely look impressive.
What we do on the web and why is on our web and marketing expertise; the Odoo apps behind it are on Odoo Website. This page is the commitment: what happens each month, and what does not.
Four commitments
What a month contains
Taken separately or together. Each is a monthly volume, agreed in advance, and reported against.
SEO follow-up
Technical health, target keywords, on-page work and the reporting that says whether positions moved — on the Odoo site itself, not on a copy.
Web content
A planned volume of pages or articles a month, written for a query rather than for a calendar, and published in Odoo Blog or on the site.
Multichannel campaigns
Paid and social (SEA and SMO) plus email and phone sequences, built on Odoo CRM segments so the result lands as opportunities.
Graphic charter and identity
The assets the rest needs: charter, templates, campaign visuals, and the consistency that makes everything else look deliberate.
Scope
What is included, and what is not
No price on this page: what you can hold us to is the scope. Here it is, from both ends.
Included
- a monthly volume agreed in advance, per commitment;
- a named lead who knows your account and does not rotate;
- work carried out in your own Odoo, not in a parallel tool;
- monthly reporting against the indicators chosen at the start;
- a quarterly review where the plan is adjusted or stopped;
- campaign segments built on your real CRM data.
Not included
- media budget — ad spend goes to the platforms, not to us, and we have no margin on it;
- guaranteed positions or a guaranteed number of leads: nobody controls the auction or the algorithm;
- unlimited volume in a peak month — launches and events are quoted as extensions;
- the initial website build, which is a website project;
- fixing a site whose structure cannot rank, without saying so first.
The last exclusion is the one that saves money. Retainers spent on content for a site that cannot rank are the most common waste in this category, and we would rather lose two months of retainer than bill them.
How it runs
A rhythm, not a project plan
The first month is the only one that looks different.
1. Month zero: the baseline
Where you actually rank, what the site can and cannot support, and which indicators we will be judged on. If the site cannot rank, this is where we say it.
2. The monthly cycle
Plan, produce, publish, measure. Same rhythm every month, which is precisely what makes the results compound.
3. The monthly report
Measured against the indicators agreed in month zero, with clarity on what moved and what did not. Traffic is not the point; pipeline is, and it comes from the same database.
4. The quarterly review
Continue, adjust or stop. A retainer nobody reviews becomes a subscription, and a subscription is not a commitment.
Start your transformation
A site that is not bringing in enough?
Tell us what it is meant to generate and what it generates today. Month zero exists to find out whether a retainer is the right answer — sometimes it is a site problem instead.
FAQ
Frequently asked questions
Campaigns move within weeks. Ranking and content take months, and any agency telling you otherwise is selling the spike rather than the compounding. Month zero sets the baseline precisely so that the question has an answer later.
No, but that is where the offer delivers the most value: a form that lands directly in the CRM makes campaign reporting a pipeline figure instead of an estimate. On another platform we still work, with a connector and rather more manual reconciliation.
No. Ad spend goes to the platforms and we take no margin on it — which is why we have no incentive to recommend spending more. You see the platform invoices; we bill the work.
At the quarterly review, which exists for that. We would rather you stop deliberately than let a retainer drift into a subscription nobody reads the report of.
Our web agency team, fully briefed on your subject and approved by you before publication. For technical topics, we interview one of your people — a page written without an expert reads like a page written without an expert.
Let's talk
Ready to make your marketing an everyday habit?
Tell us what your site is supposed to generate, what it’s generating today, and which of the four commitments you think you need. Month zero will tell us if you’re right.