Customer reference
Quincaillerie Razafimalala
Electricity Store by Q. Razafimalala is a family-owned business based in Antananarivo, specializing in the sale of hardware and electrical equipment in Madagascar. Originally rooted in a hardware-focused business, the company has gradually expanded its offering to meet the growing demand for electrical equipment, serving both individuals and building/electrical professionals. It offers a comprehensive range of solutions dedicated to construction, renovation, and maintenance—from hardware accessories to electrical installations—while also providing consulting, design, installation, and repair services. To structure and manage its business operations, Quincaillerie RAZAFIMALALA relies on Odoo for sales, purchasing, and inventory management.
The context
A growing electrical retailer needing structured, integrated management
Electricity Store by Q. Razafimalala is a family-owned hardware and electrical equipment retailer in Antananarivo, Madagascar, serving both private customers and building and electrical professionals with products and services for construction, renovation and maintenance.
Before this project, Quincaillerie Razafimalala was running its operations with processes that were only partially structured in Odoo. Sales and purchasing were managed alongside inventory, but workflows were not fully harmonized with accounting, which led to manual handling of key information and limited consolidated visibility over activity and performance.
The stakes were to secure reliable and consistent data across sales, purchasing, inventory and accounting, reduce manual processing and errors, and give the business real-time visibility to support daily operational decisions and long-term growth.
Their needs
Aligning sales, purchasing, inventory and accounting in Odoo
The client wanted a complete implementation covering sales, purchasing, inventory and accounting, with processes aligned in a single Odoo environment that reflected how the business actually operates.
- Structure sales, purchasing, inventory and accounting processes in one integrated system.
- Limit manual re-entry between operational teams and accounting by relying on shared Odoo flows.
- Improve the reliability of stock, order and financial information to support day-to-day decisions.
- Gain consolidated visibility over activity and costs to confirm budgets and plan future investments.
The proposed solution
A structured Odoo environment, built on a detailed functional analysis
Captivea Madagascar began with a complete analysis of the existing Odoo environment through business discovery and themed workshops. Based on this, they produced detailed deliverable documents, presented and refined with the client, then implemented and configured the Inventory, Purchase, Accounting and Sales applications in Odoo ERP to automate transactions, secure data flows and provide clear, real-time visibility on operations.
The first step of this project is to perform a complete analysis of the client's Odoo environment.
Analysis objectives
- To be reassured on the faisability
- Show that we understood their business
- To confirm a budget
- To know and confirm how we will do it
- Know the timeline
Analysis processes
- Business discovery
- Workshops By theme / group of people / domains
- Create the deliverables documents
- Present it
- Handle feedback
Odoo apps deployed
The Odoo suite on this project
All Odoo applications, activated at the pace of the client's needs.
Sales & CRM
Finance
The results
Benefits & Returns on investment
What the client gained, day after day, once the solution went live.
Time saving
- Centralized organization of financial documents
- Generate quotes in a few clicks
- Quick sharing of documents
- Simplified supply management
- Automation of intervention schedules
Productivity gain
- Centralized management of leads and customers, increasing sales team efficiency
- Smoother order processing with real-time stock tracking
- Clear visualization of performance and key indicators
- Quick access to employee information
Increase in sales
- Improved client satisfaction through faster project delivery
- Better time management that helps allocate resources to the most profitable projects
- Identification of additional needs through ticket analysis
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