Odoo app · Odoo SMS Marketing
Odoo SMS Marketing — configured by Captivea
Odoo SMS Marketing lets you create, automate, and track SMS campaigns directly from your Odoo database, so you can send timely texts for abandoned carts, appointments, deliveries, events, and payment reminders without leaving your core business platform.
The app
Odoo SMS Marketing
Odoo SMS Marketing is the native Odoo app for creating, scheduling, and tracking SMS campaigns using the same data you already manage in CRM, Sales, Accounting, and other modules, so every message is timely, relevant, and measurable.
Key features
Concrete building blocks
Behavior-based SMS automation
Trigger SMS messages from real business events in Odoo, such as form submissions, cart abandonment, new orders, or pipeline stage changes, so contacts receive the right information at the right moment without manual effort.
Advanced segmentation and personalization
Build SMS audiences using filters like purchase history, geography, subscription status, or event participation, and personalize each message with dynamic fields such as name, order details, or appointment time.
Reusable templates and message libraries
Create and maintain SMS templates for confirmations, reminders, promotions, and alerts, so your teams can launch consistent, on-brand campaigns quickly while staying within character limits.
Tracking, dashboards and optimization
Use Odoo’s built-in link trackers and dashboards to monitor delivery, clicks, replies, revenue, and opt outs from your SMS campaigns, then refine content, timing, and targeting based on real results.
Use cases
Concrete uses
Abandoned carts and order recovery
Automatically send short, focused SMS reminders with a direct link back to checkout when a cart is left unfinished, recovering sales that would otherwise be lost.
Appointment and event reminders
Set up SMS reminders before appointments, classes, or events so participants receive clear, last-minute information that reduces no-shows and support inquiries.
Subscription renewals and payment alerts
Use Odoo SMS Marketing to notify customers about upcoming renewals, overdue invoices, or failed payments, including secure links so they can act immediately.
By business function
Solutions for every team
Explore how Captivea concretely improves your teams' day-to-day work, department by department.
Sales & CRM
Nurture leads with targeted SMS touches aligned with your pipeline and marketing goals.
Purchasing
Coordinate suppliers and approvals with concise SMS alerts for critical purchase steps.
Operations & Manufacturing
Share production or service slot updates instantly via SMS when plans change.
Supply Chain
Send stock alerts and order status updates by SMS to keep customers informed in real time.
Finance & Accounting
Complement your finance workflows with SMS payment reminders and confirmation notices.
Human Resources
Support HR and services with SMS notifications for interviews, shifts, and internal updates.
Marketing
Run integrated SMS campaigns alongside email and social to capture and convert more leads.
Helpdesk & After-Sales
Notify customers about ticket updates and service appointments via fast, reliable SMS.
Start your transformation
Planning to modernize your customer communications?
Our consultants help you design, configure, and scale Odoo SMS Marketing so every team can use SMS confidently from day one.
By sector
Organized around your industry
Teams organized by client industry. Each sector covers ERP, Web, AI and BI.
Services & Tertiary
Service and project-based organizations use Odoo and SMS to cut no-shows, streamline communication, and keep clients informed at every step.
Industry / Manufacturing
Manufacturers and B2B industries rely on Odoo and SMS to share shipment updates, maintenance notices, and urgent changes with key partners.
Distribution & Logistics
Wholesalers and distributors use Odoo and SMS to coordinate orders, stock alerts, and delivery information with customers and resellers.
Retail & Point of Sale
Retailers and e-commerce brands connect Odoo and SMS to power promotions, loyalty messages, and real-time order updates across channels.
The Odoo apps relevant to you
The complete Odoo suite
All Odoo applications, activated at your own pace.
Sales & CRM
Inventory & Manufacturing
Finance
Human Resources
Technical & Data
References
Companies that trust Captivea
FAQ
Frequently asked questions
Odoo SMS Marketing is the native Odoo application for creating, automating, and tracking SMS campaigns using the same contacts, leads, and customers you already manage in your Odoo database.
Odoo SMS Marketing connects directly with apps like CRM, Sales, Events, Subscriptions, Accounting, and eCommerce so you can trigger SMS messages from business events and see results linked to real opportunities and orders.
If you use Odoo, you can manage SMS directly inside the platform by configuring the SMS Marketing app and an SMS gateway, avoiding the complexity of juggling multiple external tools and disconnected reports.
Captivea is an Odoo Gold Partner that combines marketing know-how with technical expertise, helping you design the right SMS strategy, configure automation safely, and train your teams so they can run campaigns independently.
Let's talk
Ready to transform your SMS marketing operations?
Contact Captivea to explore how Odoo SMS Marketing can support your teams, streamline communication, and turn text messages into a consistent growth channel.