Odoo × SEMrush
Turn SEMrush SEO insights into real pipeline impact with Captivea, integrated into your Odoo by Captivea
Captivea connects SEMrush to your Odoo so SEO, marketing, and sales teams share the same view of rankings, competitors, and revenue. Instead of juggling spreadsheets and dashboards, you use Odoo as the hub where SEMrush data powers decisions on campaigns, content, and forecasting.
Partner
Who is SEMrush?
SEMrush is a leading SEO and competitive intelligence platform used to research keywords, analyze websites, monitor competitors, and track performance across search engines and channels. It helps organizations understand how people search, which topics generate traffic, and how competitors position themselves in organic and paid results.
Our solution
A unified Odoo foundation, enhanced by SEMrush SEO intelligence
Captivea integrates SEMrush with your Odoo so SEO metrics, campaign data, and pipeline figures live in one system. We design Odoo views and dashboards that bring SEMrush insights directly into the workflows your teams already use, helping you connect search visibility with leads, opportunities, and revenue.
Centralized SEO performance dashboards
Captivea builds Odoo dashboards that display SEMrush indicators such as keyword rankings, visibility trends, and competitive gaps alongside CRM and sales metrics. Marketing can follow how content and landing pages perform in search, while sales sees which topics and pages generate the most qualified opportunities.
Campaign-level SEO insights in Odoo
Each Odoo campaign or website initiative can be linked to SEMrush data, so tracked keywords, target positions, and traffic potential are visible where you manage your marketing. This alignment helps prioritize campaigns based on real search demand and competitive intensity, not assumptions.
SEO-informed pipeline and forecasting
By combining SEMrush data with Odoo CRM, Captivea configures reports that connect keyword groups and landing pages to deal stages and values. Your teams can see which search terms convert best, forecast the impact of organic growth on sales, and adjust strategy based on reliable, shared KPIs.
Key features
Key features of SEMrush inside Odoo
Automated SEO data imports
The connector schedules regular imports of selected SEMrush metrics into Odoo, so your dashboards always use current data without manual exports or CSV uploads.
Keyword and page performance views
Inside Odoo, you can access lists and charts that show how tracked keywords and key pages are performing according to SEMrush, including position evolution, visibility scores, and content performance by theme or product line.
Competitor monitoring in your ERP
SEMrush competitor insights are surfaced in Odoo as structured records and dashboards, so teams can see which competitors gain visibility, where they invest, and how that correlates with your own pipeline health.
Historical SEO KPI tracking
Captivea configures Odoo to store normalized historical SEO KPIs, enabling trend analysis and long-term reporting on the impact of your SEO initiatives on leads and revenue.
Integration by Captivea
Master your SEO performance: SEMrush integrates seamlessly with Odoo through Captivea
As an Odoo Gold Partner, Captivea connects SEMrush to your existing Odoo so you benefit from one source of truth and no double entry. From discovery and scoping to connector setup, dashboards, and training, we manage the integration end to end while respecting your current Odoo configuration.
User benefits
Your benefits from using SEMrush
A single source of truth for SEO and sales
SEMrush metrics live inside Odoo next to campaigns, leads, and revenue, so everyone works from shared numbers instead of disconnected tools and spreadsheets.
Faster, better-informed decisions
By structuring SEMrush data in Odoo, Captivea helps you answer questions about topics to invest in, markets to prioritize, and SEO gains that truly generate qualified opportunities.
Less manual reporting, more optimization
Automated imports and ready-made dashboards cut the time spent on copying data and rebuilding charts, freeing your teams to focus on content improvements and campaign strategy.
Compatibility
SEMrush & Odoo compatibility
| Odoo edition / version | Compatibility |
|---|---|
| Odoo 17 Enterprise | Fully supported, with SEMrush data available in modern dashboards and reports configured by Captivea. |
| Odoo 16 Enterprise | Supported, with connector capabilities aligned to the reporting and website modules available in this version. |
The Odoo apps relevant to you
The complete Odoo suite
All Odoo applications, activated at your own pace.
Sales & CRM
Inventory & Manufacturing
Finance
Human Resources
Technical & Data
FAQ
Frequently asked questions
The connector uses secure access to your SEMrush account to retrieve selected metrics on a schedule, then stores them in dedicated Odoo models linked to pages, campaigns, and opportunities. Captivea configures dashboards and views so you can track SEO performance directly within your usual Odoo workflows.
Typical metrics include keyword rankings, visibility trends, estimated organic traffic, page performance, and competitor comparisons. During the project, Captivea helps you prioritize the indicators that matter most so your Odoo screens remain focused and actionable.
You need an active SEMrush subscription with API access, an Odoo instance on a supported version, and the relevant apps such as Website, CRM, and Marketing Automation. In early workshops, Captivea clarifies your reporting needs so the connector and dashboards match your business questions.
Working with a Gold Partner like Captivea gives you certified Odoo experts who understand both ERP and SEO, a structured implementation methodology, and long-term support, helping you protect your timelines, budgets, and user adoption.
Let's talk
Ready to transform your marketing and sales operations?
Contact Captivea to explore how a SEMrush Odoo connector can turn your SEO performance into measurable leads, opportunities, and revenue in a single system.