CMS comparison
Odoo Website vs Ghost: a CMS comparison
Compare Odoo Website and Ghost as the backbone of your online presence, and see how Captivea helps you decide whether your site should live inside your business platform or alongside it, with the right level of integration, scalability, and support for your growth.
The contenders
Who is who?
Odoo Website
Odoo Website is a CMS built directly into the broader Odoo platform, so your pages, forms, products, and customer journeys all run on the same database as your CRM, sales, inventory, accounting, and support teams.
Ghost
Ghost is a focused publishing platform designed for blogs, newsletters, and memberships, giving you a fast editorial workflow and clean layouts but without a native ERP or e-commerce layer behind it.
How to decide
The questions to ask yourself
For whom?
Odoo Website suits organisations that want their site to trigger and support business processes, from lead capture to orders and customer portals, while Ghost is better for content-first brands whose website is primarily a publication or membership hub.
Total cost?
Odoo Website is part of your Odoo Enterprise subscription, so website, CRM, e-commerce, and marketing automation share one platform and licence, whereas Ghost is priced per site and often requires additional paid tools for e-commerce, CRM, and analytics that increase total cost over time.
ERP & e-commerce integration?
Odoo Website shares data natively with sales, inventory, accounting, and CRM, so forms and online actions update the same records your teams use every day, while Ghost relies on third-party integrations and middleware to connect to business systems, which adds complexity and ongoing maintenance.
Comparison
Odoo Website vs Ghost
More flexible, more affordable and more modern than legacy ERPs.
| Criteria | Odoo | Ghost |
|---|---|---|
| Total cost of ownership | Included in a unified Odoo subscription with fewer extra tools | Separate CMS subscription plus added costs for external tools |
| Deployment time | Launched in weeks, especially when added to an existing Odoo stack | Fast to publish content, but more time to wire up external systems |
| Role in your business | Front-end for CRM, sales, e-commerce, and operations | Specialised platform for publishing, newsletters, and memberships |
Start your transformation
Any project to transform your organisation?
If your website is part of a broader digital transformation, Captivea helps you choose between Odoo Website and Ghost, align your tools with your processes, and roll out Odoo step by step so your teams adopt it with confidence.
Which CMS is better for your business?
Verdict: Odoo Website or Ghost for your business site?
Ghost is a strong choice when your website is essentially a publication or membership platform, but if you need your site to share data with CRM, e-commerce, and ERP, Odoo Website is the more strategic option — and Captivea can design, implement, and support that connected platform end to end.
Your integrator
Odoo Gold Partner
As a certified Odoo Gold Partner, Captivea helps you turn Odoo Website into a true business front-end by handling implementation, integration with other Odoo apps, specific developments, ongoing maintenance, and hosting support for organisations of many sizes and industries.
Keep comparing
More Odoo CMS & e-commerce comparisons
FAQ
Frequently asked questions
Odoo Website is a CMS built into a wider suite that also covers ERP, CRM, e-commerce and marketing automation, sharing one database. Ghost is a focused publishing platform built for blogs, newsletters and memberships, with a fast editorial workflow and clean layouts, without a native ERP or e-commerce layer behind it.
Odoo Website is included in an Odoo subscription, so website, CRM, e-commerce and marketing automation share one platform and licence. Ghost is priced per site, and teams often add separate tools for e-commerce, CRM or analytics alongside it. Which setup costs less depends on how many of those extra tools a project needs.
Odoo Website is built for marketing and sales teams to manage pages, forms and online stores while data flows directly into CRM and ERP. Ghost is organised around a focused writing and publishing workflow, aimed at editorial teams producing posts, newsletters and membership content.
Odoo Website shares data natively with sales, inventory, accounting and CRM, so forms and site actions update the same records used elsewhere in the business. Ghost connects to business systems through third-party integrations and middleware, which some teams prefer for keeping publishing tools separate from other software.
Odoo Website can go live in weeks, particularly when added to an existing Odoo setup. Ghost is quick to get content published on its own, though connecting it to systems like CRM or e-commerce typically takes more time to wire up afterward.
It depends on what the website is meant to do. A site built primarily around content, newsletters or memberships can be well served by Ghost's publishing-focused workflow. A site that also needs to trigger business processes, like lead capture, orders or customer portals, connected to CRM and ERP, is often simpler to run on a platform like Odoo.
Let's talk
Ready to transform your operations?
Tell us about your website, current tools, and growth plans, and Captivea will help you decide between Odoo Website and Ghost and design an implementation path that supports your business goals.