A CRM or commercial indicator is an aggregate of mainly commercial data that provides information on a situation at a given time. There are different types of commercial indicators: quantitative, qualitative, global, specific, business, generic, and/or customized. As great as they are, some still think that CRM indicators are useless. We attribute this notion to a lack of understanding on this subject. In this blog post, we will explain how great CRM indicators can be. Demonstrating how they become the best allies of your teams' business performance and serve your overall business strategy.
