You’ve probably seen it before. A CRM project often goes hand in hand with major changes in a company. Very often, when a company rolls out a new software project, it faces some resistance - and understandably so. New tools, new ways of working and new rules can feel overwhelming. All these changes are not always easy for employees to accept. However, with a well-designed change management approach, it is possible to avoid most of the pushback. In this blog post, we’ll share some ways to increase adoption of your CRM software and reduce employee resistance.