Odoo app · Email Marketing
Odoo Email Marketing — configured by Captivea
Odoo Email Marketing lets you design, send and track email campaigns directly inside your Odoo environment. With Captivea as your Odoo Gold Partner, you use this app to run newsletters, promotions and automated follow-ups that grow sales, retain customers and keep your brand top of mind.
The app
Odoo Email Marketing
Odoo Email Marketing is the native Odoo app for building, sending and analysing email campaigns using the customer and sales data already in your ERP and CRM. It is used to manage newsletters, promotional mailings and automated sequences from a single dashboard, without juggling separate tools or exports.
Key features
Concrete building blocks
Drag-and-drop email editor
Build responsive emails visually with a drag-and-drop designer, combining text, images, buttons and columns without writing HTML, so marketers can move fast without technical help.
Advanced audience segmentation
Target the right recipients by filtering any field stored in Odoo, such as geography, industry, lifecycle stage or last order date, and send highly relevant messages to each segment.
Scheduling and automation triggers
Decide exactly when campaigns go out or let events in Odoo trigger messages automatically, from simple one-off sends to multi-step sequences based on customer behaviour.
Real-time campaign analytics
Monitor deliveries, bounces, opens, clicks and conversions in real time, then drill down to contact and segment level to understand what works and continuously refine your email strategy.
Use cases
Concrete uses
Newsletters and product updates
Send regular newsletters and product announcements to segmented contact lists, so customers and prospects stay informed about your latest offers, content and company news.
Promotions and seasonal campaigns
Launch targeted promotional campaigns linked to specific products, collections or seasons, using Odoo data to select the right audience and track resulting opportunities and orders.
Automated customer journeys
Set up welcome series, abandoned cart reminders, post-purchase follow-ups and re-engagement flows that run automatically in the background, nurturing leads and customers over time.
By business function
Solutions for every team
Explore how Captivea concretely improves your teams' day-to-day work, department by department.
Sales & CRM
Pipeline, quotations and follow-ups managed in a few clicks.
Purchasing
Tenders, suppliers and purchase orders centralised in one place.
Operations & Manufacturing
MRP, work orders and shop-floor capacity aligned in real time.
Supply Chain
Stock levels, traceability and smart replenishment under control.
Finance & Accounting
Fast close, automated invoicing and clear financial reporting.
Human Resources
Recruitment, leave, payroll and appraisals in a single workspace.
Marketing
Multichannel campaigns, lead nurturing and measurable marketing ROI.
Helpdesk & After-Sales
Tickets, SLAs and customer satisfaction tracked continuously.
Start your transformation
Planning an Odoo Email Marketing project?
Our consultants help you move from ad-hoc blasts to a structured email strategy, from scoping and configuration to training your teams and supporting you after go-live.
By sector
Organised around your industry
Teams organised by client industry. Each sector covers ERP, Web, AI and BI.
Services & Tertiary
Email marketing scenarios for service firms to nurture leads, inform clients and promote recurring offerings.
Industry / Manufacturing
Targeted campaigns for manufacturers to communicate product updates, maintenance programmes and after-sales support.
Distribution & Logistics
Segmentation and automation for wholesalers to share price lists, stock alerts and tailored promotions with partners.
Retail & Point of Sale
Data-driven email journeys for retailers and e-commerce brands, from abandoned carts to loyalty and repeat purchases.
The Odoo apps relevant to you
The complete Odoo suite
All Odoo applications, activated at your own pace.
Sales & CRM
Inventory & Manufacturing
Finance
Human Resources
Technical & Data
References
Companies that trust Captivea
Resources
Latest articles & guides
FAQ
Frequently asked questions
You open the Email Marketing app, create a new mailing, choose your audience (a full list or a filtered segment), then design the message with the drag-and-drop editor or a saved template. After defining the subject line and preview text, you can schedule the campaign or send it immediately. Captivea helps configure sender domains, tracking and compliance so your first send follows best practices.
You improve deliverability by keeping your lists clean, managing consents and unsubscribes properly, and avoiding over-sending to unengaged contacts. In Odoo you can regularly clean bounced addresses and control who is targeted, while Captivea assists with sender authentication (SPF, DKIM, DMARC), healthy sending volumes and A/B tests on subject lines and send times to steadily increase opens and clicks.
Each campaign in Odoo Email Marketing displays key metrics such as emails sent, delivered, opened, clicked, bounced and unsubscribed. You can drill down to see which contacts took each action, and filter by segment or time period. When the app is integrated with Odoo CRM and Sales, you can also link campaigns to opportunities, quotations and revenue to measure true ROI.
As an Odoo Gold Partner, Captivea combines technical expertise and marketing know-how to configure Email Marketing around your data, processes and compliance rules. You benefit from a proven methodology for scoping, setup, training and support, so your teams adopt the tool quickly and your campaigns reliably contribute to pipeline and revenue.
Let's talk
Ready to transform your marketing operations?
Contact Captivea to discuss how Odoo Email Marketing can structure your campaigns, automate key journeys and give you clear visibility on results.