Odoo app · Odoo Social Marketing
Odoo Social Marketing — configured by Captivea
Centralize your social media publishing, listening, and analytics in one place, fully connected to Odoo CRM, Website, and Email Marketing. With Captivea, you turn scattered social posts into structured campaigns that generate leads, track revenue, and support your wider digital strategy.
The app
Odoo Social Marketing
Odoo Social Marketing is the Odoo app dedicated to managing social media accounts, push notifications, and campaign analytics from a single dashboard. It is designed to help you plan, publish, and measure social media campaigns while linking every interaction to contacts, opportunities, and sales in your Odoo database.
Key features
Concrete building blocks
Centralized social media streams
Connect your main social media accounts and monitor all social media streams in one dashboard, where you can review feeds, reply to comments, and manage social interactions without switching between tools.
Smart scheduling and automation
Prepare your content calendar in advance, schedule posts and push notifications across multiple platforms, and let Odoo publish automatically at the right time so your team stays focused on strategy instead of manual posting.
End-to-end campaign tracking
Attach every post and notification to a marketing campaign, add tracked links to your content, and follow visitors from first click to lead and sale inside Odoo, giving you a clear view of social media ROI.
Real-time analytics and reporting
Access engagement metrics, clicks, conversions, and visitor behavior directly in Odoo, so you can quickly identify which social media campaigns perform best and refine your marketing decisions accordingly.
Use cases
Concrete uses
Launching new campaigns
Plan a new product or event launch, group all related social posts and push notifications in one campaign, schedule everything ahead of time, and monitor results in real time to adjust your messaging as needed.
Generating qualified leads
Drive traffic from social media to Odoo Website forms or landing pages, capture leads automatically into Odoo CRM, and give sales teams full visibility into which posts and campaigns each prospect engaged with.
Managing social interactions at scale
View mentions, comments, and messages from all connected social accounts in a single inbox, reply directly from Odoo, and link key conversations to CRM opportunities or support tickets for efficient follow-up.
By business function
Solutions for every team
Explore how Captivea concretely improves your teams' day-to-day work, department by department.
Sales & CRM
CRM: social interactions, leads, and pipeline management in a single view.
Purchasing
Purchasing: align supplier communication with campaigns that impact demand.
Operations & Manufacturing
Manufacturing: support product launches and updates with targeted social campaigns.
Supply Chain
Inventory: anticipate demand from social campaigns and adjust stock and logistics.
Finance & Accounting
Accounting: link campaign spend and revenue for clear social marketing profitability.
Human Resources
HR: promote employer brand and recruitment campaigns consistently across channels.
Marketing
Marketing: multichannel campaigns, social content, and measurable ROI in one tool.
Helpdesk & After-Sales
Helpdesk: convert social questions and complaints into tickets and monitor SLAs.
Start your transformation
Plan your next Odoo Social Marketing project
Our consultants help you design, configure, and roll out Odoo Social Marketing so every campaign, click, and interaction is traceable across your Odoo platform.
By sector
Organized around your industry
Teams organized by client industry. Each sector covers ERP, Web, AI and BI.
Services & Tertiary
Digital and professional services: structure social campaigns around your pipeline and client projects.
Industry / Manufacturing
Manufacturing: support complex B2B sales cycles with educational and launch campaigns on social media.
Distribution & Logistics
Distribution and wholesale: drive awareness, partner engagement, and demand with targeted social content.
Retail & Point of Sale
Retail and e-commerce: turn social followers into visitors, buyers, and returning customers.
The Odoo apps relevant to you
The complete Odoo suite
All Odoo applications, activated at your own pace.
Sales & CRM
Inventory & Manufacturing
Finance
Human Resources
Technical & Data
References
Companies that trust Captivea
FAQ
Frequently asked questions
Odoo Social Marketing is the Odoo app that centralizes social media publishing, listening, push notifications, and analytics so you can manage campaigns, track visitors, and measure results in the same platform as your CRM and Website.
Access to the Social Marketing app depends on your Odoo edition, number of users, and the apps you select; Captivea helps you design a subscription that includes the social features you need without paying for unused options.
You can run Odoo Social Marketing on Odoo Online, Odoo.sh, or On-Premise, and Captivea advises you on the hosting option that best fits your level of customization, data control, and IT resources.
With an experienced Odoo Gold Partner like Captivea, you benefit from proven implementation methods, best practices for social governance, and ongoing support to keep your campaigns efficient and measurable.
Resources
Latest articles & guides
Let's talk
Ready to transform your digital marketing operations?
Contact Captivea to explore how Odoo Social Marketing can turn your social media activity into a measurable, revenue-focused part of your business.