You understand all of the benefits that a CRM can bring to your company. You've already thought it through and you are about ready to start your CRM project. There is a lot of bad advice circulating the web, some of which you may want to reconsider before integrating a CRM software into your SME. In this blog post, we address ten pieces of advice that you shouldn't follow as well as some counterpoints that will be more beneficial to your company's CRM project. We want you to have a successful CRM integration. And of course, Captivea is here to support!

Your CRM solution allows you to manage relationships with your customers, prospective customers, and to track all your interactions with them. Odoo is a complete, highly modular product, and therefore, naturally comes with a CRM solution. Nevertheless, some businesses have their own customer relationship management software in parallel with their ERP software. While there is no longer any doubt that ERP and CRM complement each other, success in achieving this remains a strategic question for businesses and requires a well-structured organization. We explore the subject in this blog post.

You are an excellent gifted and enthusiastic CTO or CIO who now has to work with your sales manager, Richard! This may sound like a challenge but if you just take the lead and listen to what Richard really needs you will be in a good position. Figure out his stakes, the way he works, and what it is he wants to improve. You'll be able to make him realize that there are other alternatives to Salesforce. In this blog post, we break down some key points so that you too can make your sales manager happy!