Even though ERP systems usually include sales, administration and accounting modules, they’re often underused in an SME context. There are several solid reasons to manage your sales and accounting through an ERP. It will make staff more productive and efficient because their more time‑consuming and routine tasks will be automated and operations will be more streamlined. If Leia were a sales manager, she’d agree. You can’t do it all on your own. You need the right tools to help you reach your goals sooner. We cover the benefits of ERP for your accounting and sales departments in this blog post.

Optimize how you engage with customers and prospects and gain a 360° view of all your customer information. An all-in-one solution for your sales team can have a significant impact on performance. However, not everyone agrees. Some sales representatives may not immediately see the value of a full ERP solution. The idea of an ERP with a built-in CRM system can still feel unclear or abstract. In this blog post, we shine the spotlight on Darth Vader. With his stubborn determination and willingness to do whatever it takes to hit his targets, he perfectly represents the (sales) Force of the Empire-and of course, he relies on an ERP with a high-performance CRM solution!

You understand all the benefits a CRM can bring to your company. You’ve already thought it through and you’re just about ready to start your CRM project. There’s a lot of bad advice out there on the web, some of which you may want to reconsider before integrating a CRM system into your SME. In this blog post, we look at ten pieces of advice you shouldn’t follow, along with some counterpoints that will be more beneficial to your company’s CRM project. We want your CRM integration to be a success. And of course, Captivea is here to support you!

Your CRM solution allows you to manage relationships with your customers, prospective customers, and to track all your interactions with them. Odoo is a complete, highly modular product, and therefore, naturally comes with a CRM solution. Nevertheless, some businesses have their own customer relationship management software in parallel with their ERP software. While there is no longer any doubt that ERP and CRM complement each other, success in achieving this remains a strategic question for businesses and requires a well-structured organization. We explore the subject in this blog post.

You’re an outstanding, gifted and enthusiastic CTO or CIO who now has to work with your sales manager, Richard! That might sound like a challenge, but if you take the lead and really listen to what Richard needs, you’ll be in a strong position. Get clear on what’s at stake for him, how he works and what he’s trying to improve. You’ll be able to help him realize there are alternatives to Salesforce. In this blog post, we break down a few key points so you can make your sales manager happy, too!