Your CRM solution allows you to manage relationships with your customers, prospective customers, and to track all your interactions with them. Odoo is a complete, highly modular product, and therefore, naturally comes with a CRM solution. Nevertheless, some businesses have their own customer relationship management software in parallel with their ERP software. While there is no longer any doubt that ERP and CRM complement each other, success in achieving this remains a strategic question for businesses and requires a well-structured organization. We explore the subject in this blog post.
