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Email Campaign Manager

Antananarivo, Madagascar

Captivea, an international integrator of the Odoo ERP solution and a key player in digital transformation, is continuing its growth and strengthening its teams.

In this context, we are looking for a French- and English-speaking Email Campaign Manager who is passionate about B2B prospecting and multi-channel campaign management, to support the acceleration of our lead generation efforts.

Responsibilities

Design, plan, and manage targeted B2B prospecting campaigns by industry sector.
Contribute to the deployment of multi-channel campaigns.
Write, personalize, and optimize prospecting messages based on target audiences and field feedback.

Coordinate campaign execution with internal teams.

Monitor and analyze performance:
(open rates, response rates, conversion rates, number of meetings booked, etc.).

Identify areas for improvement and continuously enhance campaign performance.

Ensure a consistent and high-quality prospect experience across all channels.

Profile required

Education or experience in marketing, digital marketing, or growth.
Minimum of 2 years’ experience managing B2B campaigns, ideally in a SaaS or IT environment.
Excellent writing skills (French and English) with the ability to adapt tone.

Proficiency with prospecting and marketing automation tools:

  • HubSpot, Marketing Automation (knowledge of Odoo is a plus)
  • Sales Navigator, Waalaxy, or similar tools

Strong analytical skills and results-driven mindset.

Organizational skills, rigor, and ability to manage multiple campaigns simultaneously.

Team spirit, autonomy, and proactivity.

Full professional proficiency in French and English.

Ce que nous offrons

Immediate start

Attractive salary depending on profile and experience

Personalized onboarding

Dynamic and international work environment

Benefits: 

Lunch provided from Monday to Friday

Regular company events and social gatherings

Strong career growth opportunities within a fast-growing company