Want to find out how to increase your e-commerce sales? You’re in the right place. To begin with, you need to understand that online stores lack the face-to-face interaction of a brick-and-mortar shop, so it’s crucial to stand out and win over more customers in other ways. Go back to basics: attract customers and build loyalty by providing impeccable service – and that’s where ERP software really helps. In this blog post, we’ll share practical strategies to engage customers and boost your e-commerce sales.

We’ve already highlighted the pitfalls to look out for when setting your indicators. Properly configuring the right CRM indicators for your company is crucial for tracking your teams’ business performance and shaping your overall business strategy. You’re an expert in your own field, of course, but is that enough to establish business indicators that really work? If you’re not completely sure, this is where your CRM integrator comes in – but they’re not all the same. Here are some tips to help you choose your future CRM integration partner.

We've previously discussed the power of good CRM indicators for tracking sales performance, but they can be used at a larger scale to help define your company's overall strategy and future strategic decisions. Of course, the indicators you choose will vary based on your company's profile. Beyond the 10 CRM indicators we provide in this blog post to help supervise your activity and build your business strategy, we encourage you to create your own indicators that will reflect your activity, your customers, your company. Consult with the various teams and departments of your company, and of course... Your CRM integrator!

CRM indicators can help businesses track employee performance, especially the performance of sales teams. The number of clients visited each week, total billable hours, and customer satisfaction scores are just some examples of possible CRM indicators. Whether measured daily, weekly, monthly or annually, commercial activity management indicators allow you to capture the actions and individual results of each member of your sales team. However, some businesses make the mistake of tracking too many indicators that are useless, overly specific or simply not relevant. In this post, we highlight 5 key CRM indicators that are critical for managing sales activity and stretching your team’s performance.

You have a CRM project and want to have some indicators to help you manage your activity. Good idea! CRM indicators can be very useful for improving your organisation’s overall strategy and performance. If you take the time to define the right CRM indicators, involve your teams in the process, and avoid rushing, you will be able to manage your commercial activity efficiently. But there are several common pitfalls that can lead to poor CRM indicators – indicators that will not help your business. In this blog, we will share seven things to avoid so you can prevent these poor CRM indicators.

Digitisation, synergies, people, goals - four words that mean a lot when it comes to managing your sales force. As we’ll explain, each word represents a key aspect of effective sales force management. It’s important to keep up with best practices as the industry evolves. As the leader of a new sales team, you’re no doubt focused on lifting your team’s and your company’s performance, but it’s just as important to set clear ground rules for long-term success. In this blog post, we take a closer look at these four words and how they can help you manage your sales force successfully.

Even though ERP systems typically include sales, administration and accounting modules, they are often underused in an SME context. There are several good reasons to manage your sales and accounting with an ERP. It will make staff more productive and efficient, as their more time-consuming and routine tasks will be automated and operations will be more streamlined. If Leia were a sales manager, she would agree. You can’t get it all done alone. You need the right tools to help you reach your goals sooner. We cover the benefits of ERP for your accounting and sales departments in this blog post.

Optimise your interactions with customers and prospects and gain a 360° view of all your customer information. An all-in-one solution for your sales department could have a significant impact on their performance. But not everyone is convinced. Some sales representatives may not yet see the benefits of a complete ERP solution. The idea of an ERP with a built-in CRM system may still be a mystery to them. In this blog post we feature Darth Vader. With stubborn determination and the willingness to do whatever it takes to hit his targets, he embodies the (sales) Force of the Empire and, of course, uses an ERP with a high-performance CRM solution!

You understand all the benefits that a CRM can bring to your company. You’ve already thought it through and you’re almost ready to start your CRM project. There’s a lot of questionable advice circulating online, some of which you may want to reconsider before integrating CRM software into your SME. In this blog post, we highlight ten pieces of advice you shouldn’t follow, along with alternative approaches that will be more beneficial for your company’s CRM project. We want your CRM integration to be a success. And of course, Captivea is here to support you all the way.