Want to know how to increase your e-commerce sales? You’ve come to the right place. To start, you need to understand that online stores don’t offer the same in-person experience as a brick-and-mortar shop, so it’s essential to stand out and win customers in other ways. Nail the basics. Attract customers and build loyalty by offering impeccable service-an area where ERP software really helps. In this blog post, we share some effective strategies for engaging customers and boosting your e-commerce sales.

We’ve already warned you about the pitfalls of setting up your indicators. Defining the right CRM indicators for your company is essential for tracking your teams’ performance and building an effective overall business strategy. You’re certainly an expert in your own field, but is that enough to create performance indicators that truly work? If you’re not sure, that’s where your CRM integrator comes in - but they’re not all created equal. Here are a few tips to help you choose your future CRM integration partner.

We've previously discussed the power of good CRM indicators for tracking sales performance, but they can also be used on a broader scale to help define your company’s overall strategy and guide future strategic decisions. Naturally, the indicators you choose will vary based on your company’s profile. Beyond the 10 CRM indicators we share in this blog post to help you monitor your activities and shape your business strategy, we encourage you to create your own indicators that reflect your operations, your customers and your company. Talk with the various teams and departments in your organization and, of course… your CRM integrator!

CRM indicators can be used by businesses to track employee performance, especially the performance of sales teams. The number of clients visited each week, total production hours sold, customer satisfaction index - these are just some examples of possible CRM indicators. Whether measured daily, weekly, monthly or annually, commercial activity management indicators make it possible to capture the actions and individual results of each of your sales force representatives. But some businesses make the mistake of monitoring too many useless, overly specific or irrelevant CRM indicators. In this post, we present 5 key CRM indicators that are essential for managing sales activity and pushing your team to excel.

You have a CRM project and want to set up some indicators to manage your activity. Good idea! CRM indicators can be great for improving your organisation’s overall strategy and performance. If you take the time to define the right CRM indicators, involve your teams in the process, and avoid rushing, you’ll be able to manage your commercial activity efficiently. But there are several common pitfalls that can lead to poor CRM indicators-ones that won’t help your business. In this blog, we’ll walk through seven things to avoid so you can prevent these poor CRM indicators.

Digitization, synergies, people, goals: four words that are critical to managing your sales force. As we’ll explain, each one represents a key aspect of effective sales force management. It’s essential to stay on top of best practices as the industry evolves. As the leader of a new sales team, you’re determined to improve your team’s and your company’s performance, but you also need to establish some ground rules for long-term success. In this blog post, we’ll look more closely at these four words and how they relate to successfully managing your sales force.

Even though ERP systems usually include sales, administration and accounting modules, they’re often underused in an SME context. There are several solid reasons to manage your sales and accounting through an ERP. It will make staff more productive and efficient because their more time‑consuming and routine tasks will be automated and operations will be more streamlined. If Leia were a sales manager, she’d agree. You can’t do it all on your own. You need the right tools to help you reach your goals sooner. We cover the benefits of ERP for your accounting and sales departments in this blog post.

Optimize how you engage with customers and prospects and gain a 360° view of all your customer information. An all-in-one solution for your sales team can have a significant impact on performance. However, not everyone agrees. Some sales representatives may not immediately see the value of a full ERP solution. The idea of an ERP with a built-in CRM system can still feel unclear or abstract. In this blog post, we shine the spotlight on Darth Vader. With his stubborn determination and willingness to do whatever it takes to hit his targets, he perfectly represents the (sales) Force of the Empire-and of course, he relies on an ERP with a high-performance CRM solution!

You understand all the benefits a CRM can bring to your company. You’ve already thought it through and you’re just about ready to start your CRM project. There’s a lot of bad advice out there on the web, some of which you may want to reconsider before integrating a CRM system into your SME. In this blog post, we look at ten pieces of advice you shouldn’t follow, along with some counterpoints that will be more beneficial to your company’s CRM project. We want your CRM integration to be a success. And of course, Captivea is here to support you!