Customer reference
ROC AMADEUS
Fondée en 2025 à Annecy par Stéphane Mauvais et Wolfgang Putzhammer, Roc Amadeus est une start-up industrielle spécialisée dans le matériel de montagne et d'escalade. Elle est connue pour le Roc Solo, premier système d'auto-assurage au monde certifié CE (TÜV SÜD) pour l'escalade en solo en tête.
The context
Launching a unique product with robust processes from day one
ROC AMADEUS is an industrial start-up based in Annecy, founded by Stéphane Mauvais and Wolfgang Putzhammer, specializing in mountain and climbing equipment and known for the Roc Solo, the first CE-certified self-belay system for solo lead climbing.
Before the project, the two founders were preparing the launch of their unique Roc Solo product with a very small structure and no integrated ERP and e-commerce platform to support sales, inventory, and accounting processes in a consistent and traceable way.
The stakes were to successfully launch a pioneering product with reliable traceability, secure and bilingual online sales, and streamlined financial management, all within a controlled budget adapted to a young industrial start-up.
Their needs
An ERP and e-commerce package tailored to a two-founder start-up
The client was looking for a packaged ERP + e-commerce website offer, suited to a very small structure of 2 founders with a budget of €7,000–9,000, as part of the launch of a unique product.
- Implement a CRM and sales module to manage prospects, opportunities, and orders from a single system.
- Set up inventory management with traceability by serial and batch number for their mountain and climbing equipment.
- Deploy accounting with bank synchronization to simplify financial follow-up and cash management.
- Create a bilingual online store integrating online payment to sell the Roc Solo and related products internationally.
The proposed solution
A complete Odoo ERP foundation with integrated e-commerce
Captivea France began the project with a complete analysis of the client’s Odoo environment, then deployed Odoo ERP as the central system, integrating CRM, Sales, Accounting, Inventory, and a bilingual e-commerce website so that ROC AMADEUS could manage its sales, stock, and finances in a single, automated and traceable platform.
The first step of this project is to perform a complete analysis of the client's Odoo environment.
Analysis objectives
- To be reassured on the feasibility
- Show that we understood their business
- To confirm a budget
- To know and confirm how we will do it
- Know the timeline
Analysis processes
- Business discovery
- Workshops by theme / group of people / domains
- Create the deliverable documents
- Present it
- Handle feedback
Odoo apps deployed
The Odoo suite on this project
All Odoo applications, activated at the pace of the client's needs.
Inventory & Manufacturing
Finance
The results
Benefits & returns on investment
What the client gained, day after day, once the solution went live.
Time saving
- Centralized organization of financial documents
- Generate quotes in a few clicks
- Quick sharing of documents
- Simplified supply management
- Automation of intervention schedules
Productivity gain
- Centralized management of leads and customers, increasing sales team efficiency
- Smoother order processing with real-time stock tracking
- Clear visualization of performance and key indicators
- Quick access to employee information
Increase in sales
- Improved client satisfaction through faster project delivery
- Better time management that helps allocate resources to the most profitable projects
- Identification of additional needs through ticket analysis
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