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Customer reference

GreenStalk Vertical Gardens

GreenStalk is a family-owned company that is passionate about making gardening accessible to everyone. Their innovative vertical planters are designed to help people grow their own food or beautiful plants, regardless of space limitations or experience level.

Industry

Wholesale/Retail

Location

Knoxville, Tennessee (US), United States

Implemented by

The context

Scaling a family-owned vertical gardening business with the right ERP foundation

GreenStalk Vertical Gardens is a family-owned company that is passionate about making gardening accessible to everyone. Their innovative vertical planters are designed to help people grow their own food or beautiful plants, regardless of space limitations or experience level.

Before the Odoo ERP project, GreenStalk ran their wholesale and retail activities with tools and processes that were not fully connected, making it harder to keep a clear, real-time picture of orders, inventory and customer demand across the business.

The stakes were to keep gardening accessible and enjoyable for customers while ensuring reliable order fulfilment, accurate stock management and a level of operational visibility that would support the long-term development of their vertical gardening systems.

Their needs

Structuring a growing vertical gardening business around a single ERP

GreenStalk wanted an integrated ERP solution that would centralise their wholesale and retail operations, simplify the way they manage orders and inventory, and give them better insight into how their vertical gardening products move from their warehouse to customers.

  • Centralised management of orders, stock and customer information across wholesale and retail channels.
  • A single ERP backbone to replace fragmented tools and reduce manual re-entry of information.
  • Reliable, structured processes to support order preparation, shipping and customer follow-up.
  • Consolidated visibility on business activity to support decisions about products, inventory and customer service.

The proposed solution

Odoo ERP as the operational backbone for vertical garden sales

Captivea USA deployed Odoo ERP as GreenStalk’s central system for managing their wholesale and retail activities, connecting key processes such as sales, purchasing and inventory in a single environment. This unified foundation helps the GreenStalk team track orders and stock more easily, coordinate day-to-day operations and stay focused on developing and delivering their vertical gardening systems to customers.

The first step of this project is to perform a complete analysis of the client's Odoo environment.

Analysis objectives

  • To be reassured on the feasibility
  • Show that we understood their business
  • To confirm a budget
  • To know and confirm how we will do it
  • Know the timeline

Analysis processes

  1. Business discovery
  2. Workshops by theme / group of people / domains
  3. Create the deliverable documents
  4. Present it
  5. Handle feedback

The results

Benefits & returns on investment

What the client gained, day after day, once the solution went live.

Time saving

  • Centralized organization of financial documents
  • Generate quotes in a few clicks
  • Quick sharing of documents
  • Simplified supply management
  • Automation of intervention schedules

Productivity gain

  • Centralized management of leads and customers, increasing sales team efficiency
  • Smoother order processing with real-time stock tracking
  • Clear visualization of performance and key indicators
  • Quick access to employee information

Increase in sales

  • Improved client satisfaction through faster project delivery
  • Better time management that helps allocate resources to the most profitable projects
  • Identification of additional needs through ticket analysis

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