Customer reference
SAS GODARD-CHAMBON ET MARREL
Foie Gras Godard is a family-owned business established in 1978, specializing in the production and sale of duck and goose foie gras, as well as other traditional delicacies from the southwest of France. The company offers a wide range of gourmet products, including award-winning foie gras, truffles, and traditional dishes made with goose and duck, all crafted in keeping with the culinary traditions of the Périgord region. With 12 stores and an online shop, Foie Gras Godard provides an authentic and flavourful culinary experience for special occasions and festive meals.
Industry
Location
Gourdon, France
Implemented by
Case on Odoo
The context
Unifying gourmet retail, e-commerce and operations with Odoo
SAS GODARD-CHAMBON ET MARREL, known as Foie Gras Godard, is a family-owned producer and retailer of duck and goose foie gras and traditional delicacies from the southwest of France, operating 12 physical stores and an online shop.
Before the project, managing 12 boutiques, an online store, centralized inventory and a high volume of festive orders required significant manual effort and fragmented processes, making it difficult to keep store operations, stock levels and order flows fully synchronized across channels.
The stakes were to secure smooth peak-season operations, ensure product availability across all stores and online, and give the business real-time control over inventory and orders from a single, reliable system.
Their needs
A unified ERP and website to optimize multi-store and online sales
Foie Gras Godard chose Captivea to lead the website redesign project with its web agency and to implement its Odoo ERP, in order to optimize the management of its stores, centralized inventory, and order flow, both in-store and online.
- Optimize the management of all physical stores within a single, shared system.
- Centralize inventory control to ensure accurate stock levels for every channel.
- Streamline in-store order flows from sale to fulfilment and accounting.
- Streamline online order flows from the website through to delivery and invoicing.
The proposed solution
An Odoo ERP foundation and new website to support omnichannel growth
Captivea Luxembourg led a complete analysis of SAS GODARD-CHAMBON ET MARREL’s Odoo environment, then implemented Odoo ERP and coordinated the website redesign with the web agency. Odoo apps including CRM, Sales, Point of Sale, Inventory, Purchase, Barcode, Live Chat, Discuss, Knowledge, Calendar, Accounting, Documents, Email Marketing, Marketing Automation, Employees, Helpdesk and Odoo Studio were configured to connect the 12 stores and the online shop, centralize inventory, and automate order flows across in-store and online sales.
The first step of this project is to perform a complete analysis of the client's Odoo environment.
Analysis objectives
- To be reassured on the faisability
- Show that we understood their business
- To confirm a budget
- To know and confirm how we will do it
- Know the timeline
Analysis processes
- Business discovery
- Workshops By theme / group of people / domains
- Create the deliverables documents
- Present it
- Handle feedback
Odoo apps deployed
The Odoo suite on this project
All Odoo applications, activated at the pace of the client's needs.
Sales & CRM
Websites
Finance
Human Resources
Marketing
Technical
The results
Benefits & Returns on investment
What the client gained, day after day, once the solution went live.
Time saving
- Centralized organization of financial documents
- Generate quotes in a few clicks
- Quick sharing of documents
- Simplified supply management
- Automation of intervention schedules
Productivity gain
- Centralized management of leads and customers, increasing sales team efficiency
- Smoother order processing with real-time stock tracking
- Clear visualization of performance and key indicators
- Quick access to employee information
Increase in sales
- Improved client satisfaction through faster project delivery
- Better time management that helps allocate resources to the most profitable projects
- Identification of additional needs through ticket analysis
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