Insights | Captivea

18 Articles

Marketing & Communications Team ×

Madagascar local products: your export journey starts with a website

Francois Coudreau

Madagascar local products: your export journey starts with a website

Why do your products deserve better than word of mouth? From vanilla to other local products, Madagascar has resources whose reputation extends far beyond its borders. As the world’s leading producer ...

Captivea Madagascar Distribution & logistics Industry Marketing & Communications Team Web & Marketing

Sep 3, 2026

4 signs your business needs a website, not just a Facebook page

Francois Coudreau

4 signs your business needs a website, not just a Facebook page

Sign #1: You keep reposting the same type of content New product, updated pricing, fresh inventory— every change means creating another Facebook post . Yesterday’s post quickly gets pushed down by new...

Marketing & Communications Team Web & Marketing

Jul 10, 2026

Why aligning your ERP, website, and data fundamentally transforms the customer experience?

Captivea USA, Sébastien RISS

Why aligning your ERP, website, and data fundamentally transforms the customer experience?

Where the experience truly happens Do you think everything happens on your website or interface? In reality, it starts much earlier. Behind every interaction, your data, your integrated ERP, and your ...

Customer Service Team ERP & Odoo Marketing & Communications Team Web & Marketing

May 28, 2026

GEO: The new essential skill for french SEO agencies

Francois Coudreau

GEO: The new essential skill for french SEO agencies

Why GEO is completely shaking up SEO in 2026? The rules have changed. AI engines no longer provide lists—they create complete, structured answers, built from content they understand and deem useful. Y...

Captivea France Marketing & Communications Team Web & Marketing

May 5, 2026

5 powerful uses of generative AI to supercharge your marketing strategy

Captivea France, Raphael Moles

5 powerful uses of generative AI to supercharge your marketing strategy

1 - Create faster… Without sacrificing human creativity Generative AI excels at producing strong first iterations: Initial drafts of articles or landing pages Title ideas, hooks, and ad copy variation...

Artificial Intelligence Executive Team Marketing & Communications Team

Apr 14, 2026

Boost your E-commerce with AI: real-time customer personalization to maximize conversions!

Captivea France, Raphael Moles

Boost your E-commerce with AI: real-time customer personalization to maximize conversions!

AI: THE KEY TO PERSONALIZATION IN E-COMMERCE Personalization is no longer optional; it’s central to the future of e-commerce: Changing consumer expectations: Customers now expect personalized experien...

Artificial Intelligence Marketing & Communications Team Retail & point of sale Industry Web & Marketing

Mar 19, 2026

The Impact of AI on the work of web agencies: What’s really changing in 2026

Captivea France, Raphael Moles

The Impact of AI on the work of web agencies: What’s really changing in 2026

A new standard redefining the practices of digital agencies Intelligent platforms play a central role in how digital experiences are built. They filter, analyze, recommend, and predict online behavior...

Artificial Intelligence Marketing & Communications Team Services Industry Web & Marketing

Mar 3, 2026

ERP for fashion and textile: the best-kept secret of thriving brands

Captivea France, Côme MOYNE

ERP for fashion and textile: the best-kept secret of thriving brands

Why fashion businesses can’t afford to go without an ERP anymore In fashion, creativity reigns and ideas flow — but without a bit of structure, things can quickly spiral into chaos. Between sizes, col...

ERP & Odoo Manufacturing Industry Marketing & Communications Team

Nov 11, 2025

5 so-called good reasons to avoid a web agency (and what you’re missing)

Francois Coudreau

5 so-called good reasons to avoid a web agency (and what you’re missing)

I can do it myself Are you familiar with the DIY (Do It Yourself) approach? It’s a trend that’s gaining momentum: making your own everyday items, repairing instead of throwing away, creating without h...

Marketing & Communications Team Services Industry Web & Marketing

Oct 14, 2025

Manage your marketing with Odoo: email, social media, marketing automation & more

Captivea Luxembourg, Hugo Ferlazzo

Manage your marketing with Odoo: email, social media, marketing automation & more

A ready-to-use marketing suite Boost your impact with Odoo’s Email Marketing app: create targeted, effective campaigns that are easy to track Want to launch a promotional campaign? Or set up personali...

ERP & Odoo Marketing & Communications Team Web & Marketing

Jun 12, 2025

An ERP with an integrated website (CMS): Gimmick or Game-Changer?

Captivea USA, Sébastien RISS

An ERP with an integrated website (CMS): Gimmick or Game-Changer?

An ERP that includes an integrated website management module offers an all-in-one solution for managing both your business processes and your online presence. In this article, we will show you how int...

ERP & Odoo Marketing & Communications Team Web & Marketing

Jul 18, 2024

E-mail automation: strengthen customer relationships in less time with Odoo

Captivea France

E-mail automation: strengthen customer relationships in less time with Odoo

As more and more companies digitize their operations the customer relations industry has evolved accordingly. For companies lagging behind in new digitization trends, e-mail automation software can bring a would of new benefits and savings. It is estimated that in France, an executive receives an average of 88 messages per day, spending the equivalent of more than 5 hours per day on their email. Not only is email time-consuming, but if not optimized your company stands to lose leverage on a key tool in strengthening customer relationships.

ERP & Odoo Marketing & Communications Team Sales & CRM Team

Jun 23, 2021

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