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Campaign Manager (Marketing Outbound)

Antananarivo, Madagascar

As a Campaign Manager, you are the conductor of our global prospecting campaigns (France, Switzerland, Singapore, Canada…).

You don’t just launch emails — you build machines that generate qualified meetings.

Integrated into a team of experts (Data, Training, AI), your role is to transform strategic vision into flawless execution, from the first word of the script to the final KPI analysis.

Responsibilities

1. PLAN (Strategy)
- You interview our experts (Sales, Consultants) to understand the pain points of our target audiences.
- You define the angle of attack, the value proposition, and the messaging for each new campaign.
2. ENGAGE (Copywriting) 
- You write impactful email sequences (Cold Emails) and LinkedIn messages in both French and English.
Your goal: Break the norms, capture attention, and make people want to talk to us.
3. ORCHESTRATE (Coordination)
- You coordinate various teams: briefing the Data team for list-building, collaborating with SDR Trainers to update scripts.
- You ensure alignment and quality before every campaign launch.

4. OPTIMIZE (Data)

- You track the KPIs of your campaigns (Response Rate, Meetings Booked, Conversion).

- You analyze what performs and what fails to propose continuous improvements.

Profile

Essential Bilingual Skills: Excellent command of French and English, both spoken and written.
Marketing Penmanship: Proven experience in copywriting and campaign writing (Emailing, Automation, Social Media).
Project Management Mindset: You are rigorous, organized, and able to manage complex schedules. 

Tech-Savvy: Strong appetite for digital tools and marketing automation platforms (Odoo, HubSpot, etc.) is essential. 

Growth-Oriented Eye: Strong marketing culture with an analytical mindset to interpret data. 

What Awaits You

  • A central role: You are at the core of Captivea’s international growth.
  • A team of experts: You work alongside high-level profiles in Data, AI, and Sales.
  • A stimulating environment: A “No-Bullshit” culture where performance and initiative are valued.
  • Growth: Opportunities to level up in strategy, management, and the most powerful tools on the market.

Ce que nous offrons

Attractive salary package + bonus

Environnement de travail agréable

Meals offered