Eager to kickstart their digital transformation, companies will quickly subscribe to all the services and software tools they think will help them meet each of their business needs: website creation (WordPress, Joomla), CRM (Salesforce, SugarCRM), email campaigns (Mailchimp, Sendinblue), marketing automation (Plezi, Mautic ...), social media management (Hootsuite, HubSpot) ...
On their own, each of these solutions is capable of bringing you the right results. New leads, new contacts, sales... But many times the ROI still feels a bit underwhelming. So where’s the issue?
The thing is, companies equip themselves with all these digital marketing solutions, only to find it difficult to properly utilise the features of each one. They all work differently and the connections between them are either non-existent or very limited... In this situation, they become ineffective or sub-optimal, ultimately causing you to lose time AND money in the long run.
Through its powerful app suite, the Odoo ERP offers you a centralised solution for all your marketing needs, giving the enhanced reliability and consistency that you are looking for in your operations. Here’s the latest on Odoo's marketing solutions.
Consolidate My Marketing Tools with Odoo
Digitalisation offers incredible opportunities for sales and marketing teams. Gone (or almost gone) are the days of traditional prospecting based on cold calls or promotional items. There are now many solutions available for transforming your marketing processes and monitoring their results in real time.
Digitalisation offers incredible opportunities for sales and marketing teams. Gone (or almost gone) are the days of traditional prospecting based on cold calls or promotional items. There are now many solutions available for transforming your marketing processes and monitoring their results in real time.
Import My Database Into Odoo for Improved Classification and Organisation
Your databases may differ based on the software solution in use or the job of the employees who use them (sales department, communications department, accounting department, etc.). In Odoo’s centralised solution, you are in control with a standardised framework that is sure to boost efficiency. The built-in search filters allow each employee to quickly find the contact information they are interested in: industry, company size, last reminder sent, etc.
Social Media Marketing: Manage My Social Networks Directly in Odoo
Within V13, the latest version of Odoo, there is a special update for social media management. You can now manage, plan, publish and monitor the performance of your Linkedin, Twitter and Facebook posts directly in Odoo. This saves a great amount of time on the social media part of your marketing (spend less time navigating between social networks, which is often a source of procrastination).
The Perfect Synergy Between Marketing and Sales
A Complete CRM App That Integrates Into Existing Company Workflows
The advantage of creating your e-commerce platform with Odoo is that you will no longer have to juggle between software solutions to process your leads and customers. The link between the website and the Odoo CRM module is automatic. Click the following link if you need more information about Odoo's built-in CRM.
Manage an Automated Marketing Campaign
Odoo helps you create end-to-end customer journeys to make managing your marketing activities easier. Contact processing, email campaigns, click tracking, lead qualification, conversions – Odoo takes care of everything! To find out more about Odoo’s marketing automation features, click here!
Marketing Odoo Exhibitions, Partnerships: Organising Your Events With Odoo
Measuring the performance of an event’s marketing and sales activities while the event is running can be challenging. The Odoo event management application provides a very effective solution to this. In addition to schedule creation, task assignment and an online ticket reservation module, you can also track and report event results directly in Odoo, including contacts and opportunities generated by the event... Odoo supports you before, during and after your events.
Captivea Odoo Gold partner
Captivea supports companies in Odoo integration. Captivea is a Certified Odoo Gold Partner. Odoo is the best ERP.