A ready-to-use marketing suitet
Boost your impact with Odoo’s Email Marketing app: create targeted, effective campaigns that are easy to track
Want to launch a promotional campaign? Or set up personalized follow-ups? The Email Marketing app helps you reach your audience with precision and impact. It streamlines every step of the process, making it easy to build effective email campaigns from start to finish.
Campaign setup and delivery
- Create emails using ready-to-go templates: choose from designs tailored for newsletters, promos, follow-ups, and more then tweak them to match your branding, no tech skills needed. And that’s not all: every template is fully customizable to fit your goals. With Odoo, launching an email campaign is no longer a chore—just a few clicks and you’re good to go!
- Drag-and-drop editor to customize your content: The drag-and-drop builder makes it easy to structure your emails with a real-time preview of the result—no coding required. Add images, call-to-action buttons, text blocks, and more in just a few clicks.
- Dynamic personalization: Dynamic content is a powerful way to connect with your audience. With the Email Marketing app, you can insert details like first name, last name, or any other customer data pulled from your database. Your emails become more relevant and much more likely to grab your readers’ attention.
- Contact list segmentation and filtering: To get the most out of your campaigns, use segmentation tools to divide your contact list based on specific criteria. This lets you tailor your messages to each audience segment and boost the relevance and effectiveness of every campaign.
- Email scheduling: With this app, you can schedule your email campaigns for immediate or later delivery, whatever works best for you!
- Send test emails: Launched your campaign but noticed a typo or missing images? No worries! The Email Marketing app lets you send test emails to check the layout, content, and links before going live.
Performance analysis
Running campaigns is great, but analyzing your performance is even better! This tool provides detailed stats to track the effectiveness of each campaign in real-time. Don’t wait until the campaign is over to adjust your marketing efforts.
Data includes:
- Delivery rate: Measures the percentage of emails successfully delivered to recipients without errors (bounces).
- Open rate: Shows how many recipients opened the email, a good indicator of the subject line's appeal.
- Click-through rate: Tracks engagement by counting clicks on buttons or links within the email.
- Response rate: Quantifies direct responses to calls to action (forms, sign-ups, contact requests).
Marketing automation
Stay in control at every step, even with automated workflows designed to nurture your relationships with contacts all with the Marketing Automation app.
- Build automated workflows
Using a clean, visual interface, you can design your automated campaigns like a flowchart. Each block represents a step in the journey: set a condition, then define what happens next (for example, send a follow-up message). Everything is visual, letting you build tailored workflows based on your contacts’ behavior or progression. - Set conditions, actions, and delays
It doesn’t stop at building the workflow, go further by chaining actions, creating branches based on user behavior, and setting precise delays between each step. Triggers can be dates, user actions, or changes in the CRM, and everything is managed from a single screen, no coding required.
Put simply, each step in the workflow can include:
- A condition: the contact opened an email, visited a page, filled out a form, etc.
- An action: send an email, update a field, create an opportunity...
- A delay: a specific amount of time to wait before moving on to the next step
SMS marketing
Odoo includes a dedicated module for targeted SMS campaigns. Set up and send your SMS messages in just a few steps, no external tools needed:
- Write a short, impactful message
- Select recipients using filters or segmented lists
- Schedule the message for immediate or delayed delivery
- Track performance from the dashboard (delivery rate, message status, etc.)
Perfect for reminders, flash offers, or quick follow-ups. And since it’s all handled within Odoo, every interaction is logged and connected to your other marketing or sales activities.
Social marketing
Odoo’s Social Marketing app lets you manage all your social media accounts from one place. No more jumping between platforms, everything happens in a single dashboard.
- Schedule your posts (Facebook, LinkedIn, X, Instagram): choose your content, set the date and time, and you’re done in minutes
- Centralize your account management: track scheduled and published posts, reply to comments or messages, and monitor all your activity in one view
- Analyze performance from the start: track engagement, clicks, and reach to quickly see what’s working and what’s not so you can fine-tune your strategy
Events
Planning an event takes coordination and attention to detail. With Odoo Events, you can handle registrations, communication, and logistics all in one place.
- Set up your event online in just a few clicks: name, description, visuals, location (or video link), registration form, everything’s ready to go live
- Promote it with built-in tools: targeted emails, social media posts, SMS campaigns—all from within Odoo, no extra setup required
- Manage registrations with ease: track attendees, monitor available spots, accept online payments, and offer custom options like meals or workshops
- Automate the logistics: badges and tickets are generated automatically with attendee info, ready to print or send
Why choose Odoo for your marketing?
With Odoo, marketing becomes simpler, more consistent and more effective. All your customer data is gathered in one place, so there’s no need to juggle multiple tools or spend hours reconciling scattered information. This central hub helps you better understand your leads and customers, allowing you to tailor your actions with precision.
But that’s just the start: Odoo makes it easier for your marketing, sales, and support teams to work together. Everyone shares access to the same information, making collaboration smoother and enabling faster reactions to new opportunities. You break down silos between departments and improve overall responsiveness. Performance tracking happens in real time, so you’ll immediately know whether a campaign is working or needs adjustments. No more waiting for lengthy reports or chasing down data, everything you need is right in front of you.
And thanks to automation, repetitive tasks are off your plate. Whether it’s sending emails, segmenting lists, or managing follow-ups, Odoo handles it for you, saving valuable time while keeping you in control of your strategy.
Odoo makes everything easier: your marketing actions, customer data, and tools are all centralized in one place. No more switching between platforms! With automation, you save time while staying efficient. And the best part? You can track performance instantly and adjust your campaigns on the fly.
Curious to see how Odoo’s marketing suite works? Schedule your demo today!