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Assistant Marketing

Antananarivo, Madagascar

Responsibilities: Within the Marketing Department and under the supervision of the Marketing Project Manager, the Marketing Assistant actively contributes to content creation, social media management, while ensuring the editorial consistency of all communications and supporting the execution of marketing projects across Captivea’s markets.

Main missions and tasks

1. Content creation
- Assist in creating web content in compliance with SEO best practices and the editorial calendar, based on briefs provided by the Marketing Project Manager and subject matter experts.
- Adapt messaging for different markets.
- Assist in translating and updating content for other languages.
2. Social media management
- Contribute to the management and engagement of social media channels.
- Publish content according to editorial schedules.
- Moderate and interact with online communities.
3. Conducting internal interviews
- Identify and interview relevant employees to enrich content.
- Showcase internal expertise through testimonials, articles, and experience-sharing content.
- Write content resulting from these interviews in line with the editorial strategy (blog posts, LinkedIn content, newsletters, etc.).

4. Support in marketing project execution
- Assist the Marketing Project Manager in implementing defined marketing initiatives.
- Participate in the preparation of content, materials, and resources required for marketing activities.

5. Compliance with editorial tone and style
- Consistently apply the company's editorial guidelines and tone of voice.
- Ensure writing style consistency across all communication channels and markets.
- Contribute to the evolution of the editorial guidelines by sharing field feedback and recommendations.

Required skills

Technical skills :
- Excellent writing and editing skills.
- Good knowledge of social media platforms (LinkedIn, Instagram, Facebook, etc.).
- Ability to adapt content to different cultures and markets (localization).
- Knowledge of Content Management Systems (CMS) and editorial planning tools is a plus.
- Knowledge of graphic design tools is a plus.
- Understanding of web writing techniques and SEO best practices is a plus.
Soft skills :
- Strong attention to detail, organizational skills, and ability to meet deadlines.
- Curiosity, creativity, and strong listening skills.
- Excellent interpersonal and communication skills.
- Ability to prioritize tasks and manage multiple responsibilities simultaneously.

Ideal profile

Education: Associate's or Bachelor's degree (Bac+2 to Bac+3 equivalent) in Marketing, Communication, or a related field.
Experience: Initial experience in content marketing, digital communication, or project management is preferred.
Languages: Fluency in both French and English is required. Proficiency in one or more additional languages is a strong asset (Spanish, German, etc.).

Ce que nous offrons

Attractive salary package + bonus

Environnement de travail agréable

Meals offered