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Tourism & hospitality in Madagascar: How ERP and BI turn reservation management into a growth strategy?

Just days before ITM Madagascar 2026, taking place from June 11 to 14, the local tourism sector is drawing renewed attention. Demand is picking up again, bookings are increasing, and so are opportunities. Yet behind this momentum lies a persistent challenge: with rooms to manage, tours to organize, and availability to track, a large share of data remains underused—limiting your overall visibility. What if everything finally aligned? By combining Odoo with Business Intelligence, your reservations, availability, and sales are connected in real time. You instantly see what’s filling up, what’s slowing down, and what needs to be adjusted. Discover how the right tools can turn your reservations into a true driver of growth.
4 juin 2026 par
Tourism & hospitality in Madagascar: How ERP and BI turn reservation management into a growth strategy?
Francois Coudreau

From quote request to invoicing: Centralize the entire tourism customer journeY

A request comes in through your website. A client is looking for a tour in the South, including transfers, a guide, and accommodation. In many organizations, this triggers a familiar chain of events: emails, phone calls, separate checks… and time slipping away. With Odoo, it works differently from the start. As soon as a lead fills out a form or gets in touch, an opportunity is automatically created in your CRM. The system captures the data, enriches it, and organizes it. You get a clear view of the traveler’s plan, budget, dates, and history. Most importantly, you move forward with reliable, centralized information—no need to piece things together from multiple sources.

You then build your offer—but this time, you’re not starting from scratch. Your availability is already there: rooms, vehicles, guides… everything is synchronized. You design a tour based on real, up-to-date resources. Odoo makes it easy to bring together reservations, suppliers, and services within a single, consistent environment.

You deliver a structured, clear quote, with every component already integrated. In just minutes, you have a solid proposal ready. What used to take hours of checking and recalculating can now be done in under 10 minutes. And that’s not a minor detail—it’s often what makes the difference between a confirmed booking… and a lost opportunity.

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BI: Do you have the right KPIs, or simply too many dashboards?
In many organizations, BI dashboards are multiplying. Each team builds its own reports; every tool adds another layer of visualization, and every metric seems essential. Yet despite this abundance of data, decision-making isn’t necessarily improving. It can even become slower, more hesitant, and sometimes disconnected from the insights available. The paradox is striking: the more dashboards there are, the less they seem to support effective decisions